WE LIVE IN A WORLD OF IMAGE SUPREMACY: Some 200 nations on the global stage are currently engaged in the struggle of image superiority. Some are winning and some are losing. In that world of supreme power brokers, there are two types of games that are being played. The first is the organized agenda for image supremacy and the second is the loose-ended agenda for image mediocrity

The power-broker teams in pursuit of image supremacy agenda continually enjoy the benefits 
and outcome of the games, while the image-mediocrity power-broker teams remain oblivious 
to the image supremacy and rules of the game. 

Image Supremacy is for all people, but more so for those people with unique ideas and 
special agendas,tight timelines with specific national and global targets.

The global naming complexities, how to win or lose brand visibility, hidden powers of ICANN gTLD, the new art of market domination via name identity...

First ever book by 1993 written on corporate nomenclature addressing the centrality of business naming issues. It outlined, classified and defined the types, styles, trends, success, pitfalls and corporate culture towards naming. The book was well received around the globe and went in 4th printing, created a healthy debate on naming issues and provided fresh education. It also created the trends and formulated the recognition of naming as a most critical issue of business communication. The popularity of the book also helped in creating tens of thousands naming consultants during the dot com e-commerce boom. Still in libraries of trademark law firm and agencies around the world the book is out of print. Although the naming trends have drastically shifted and markets have changed this book still provides a rich overview and a point of reference on the period.