The IGaming industry has experienced tremendous growth in revenue over the years according to a report, as more investors turn to potential companies to make a profit. The global demand and the digital trend has played a key role in its recent breakthrough. A number of iGaming companies recorded significant growth in revenue with many of them expected to stage a more impressive run in 2020. This article will seek to introduce readers to three iGaming companies that have the biggest potential to rise in 2020.

Zynga

Zynga (Nasdaq:ZNGA) is an American social gaming platform founded in 2007. Its headquarters are located in San Francisco, California. With its mission of connecting the world through games, Zynga has made a tremendous contribution to the gaming industry and is largely known for its game “Farmville” launched on Facebook in 2009.

Zynga also took advantage of the iGaming affiliate programs to announce its presence to a larger audience. With over 2.5 billion gamers across the world, it is expected that the video gaming industry will reach about $300 billion by 2025. One effective way the iGaming industry records a massive revenue is through affiliate programs. Affiliate programs help expose a gaming company to a larger audience and a subsequent increase in revenue. PlayAmo, for instance, has established itself as the market's leading iGaming affiliate program which has contributed a lot to its market shares, though its technological investment is relatively lower than 888.com.

Zynga was nearly written off by the majority of the iGaming investors after it went through a difficult moment in gaming transition from Facebook and Desktop to mobile between 2010 and 2015. Zynga has understood the direction of the iGaming market and remains one of the favorites to take over the market in 2020. The company has staged a dramatic comeback since 2017 and has recorded an impressive growth year after year. The company's revenue for 2019 rose by $42 million to $1.28 billion. Though its last two years' performance has been encouraging, its 2020 performance is expected not to only record positive growth, but stage a possible bull run.

Its record-breaking revenue is linked to the two major acquisitions, sending its revenue to a quarterly record high. Zynga acquired Gram Games (creator of Merge Dragons) for $250 million. Also, Small Giant Games, creator of Empires and Puzzles was acquired for $700 million. It is highly possible that the effect of these acquisitions on its stock will be a catalyst to cause a rise in revenue for a while. Zynga has a lot of potential in 2020 as the company has a number of acquisitions in the pipeline, coupled with its strong desire to expand its presence in the world.

Playtech

Playtech is a gambling software development company founded in 1999. The company has sought to announce its presence in the Latin America market and expand to other areas that may have a significant impact on its market.

Following its success of partnership deal with the Mexican gaming operator, Caliente, it has expanded its services in Latin America and sought to take advantage of the market boom of sports betting in the United States of America. As part of its goal to expand in Latin America, Playtech announced a partnership deal with WPlay, a betting platform in Columbia which may have a great effect on its shares. Playtech had little challenges in the year. However, it recorded outsanding performance in its core gaming division and a 12% rise in business-to-business gambling revenue in just four months up to October 2019 according to a report. Playtech has a number of partnership deals in the pipeline in a bid to announce its global presence. This will make it a force to reckon with and an iGaming company to watch out in 2020 ahead of the expectant rise in revenue of the iGaming industry.

888.com

888 is another interesting iGaming platform with a huge potential to better its 2019 revenue in 2020. According to its half-year results, its group revenue recorded a 2% increase from $273 million in 2018 to $277 million in 2019. Its Orbit launch in 2018 resulted in a 74% increase in first-time depositors in the UK. 888 recorded significant growth in almost all areas in the first half of 2019, and expected to better its second-half revenue and its 2020 revenue. 888 is strongly recommended for its potential with respect to the launching of new products and partnership deals that may have an expected effect on its shares.

888 recently had a new partnership deal with the New York Jets team, expected to boost its awareness and expand its exposure. The iGaming company has earlier profited from its previous partnership deals causing a gradual increase in its revenue and shares.