Wealthfront Vs Fidelity Go – Which Robo-Advisor Is For You?

Fidelity Go vs Wealthfront comparison

Where do you turn when you’re looking for a robo-advisor with medium to low account management fees and a low investment minimum? The good news—and the bad news—is that there are a lot of robo-advisors with low fees  and minimums.

We’re here to help you make sense of your options. Today we’re putting Wealthfront and Fidelity Go head to head so that you can determine which robo-advisor meets your financial needs.

Wealthfront vs. Fidelity Go – Overview

Wealthfront is one of the premier robo-advisors and offers clients quite a few investment options. In addition to the traditional retirement accounts, Wealthfront clients can also invest in 529 college savings accounts and high yield cash accounts.

Beyond offering varied account types, Wealthfront takes great care to understand their investors. The Wealthfront sign-up process is amoung the most comprehensive. The Path digital financial advisor within the Wealthfront platform is designed to mirror a human financial advisor’s questions. Your risk tolerance, goals, and financial situation are accounted for before your portfolio is created.

Fidelity Go allows for flexible investment management. Fidelity Go offers more investment options than Wealthfront. Investors can choose automated investing or professional management for a portion of their portfolio. Actively managed portfolios have the chance of outperforming the market, though they do come with risks. Balancing a portfolio that combines passive and active management might be the winning strategy!

Wealthfront vs. Fidelity Go Comparison – Top Features

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  Wealthfront Fidelity
Overview Wealthfront offers a low fee digital investment portfolio management tool with the added potential to lower your taxes.  Automated investment advisor based on your risk tolerance and goals.
Minimum Investment Amount $500 No minimum balance required.
Fee Structure 0.25% 0.35% AUM.
The annual fee may be reduced via the application of a "variable fee credit," the amount of which will vary based on the investments held in your account. All investment funds carry $0 management fees.
Top Features Automated investment management including rebalancing, daily tax-loss harvesting & portfolio review.  Simple selling plan for those with company stock. For investors with more than $100K, tax-optimized  direct investing service may lower taxes & increase returns. Path online financial advisor explains whether you're "on track" for retirement.  FidelityGo sets up a diversified portfolio of ETFs from these categories; domestic stocks, foreign stocks, bonds, or short term investments. Short term investment category is distinct from many other robo-advisors & good for ready cash access. Regular rebalancing is available.
Free Services Free portfolio review and home buying guide. N/A
Contact & Investing Advice Phone M–F 10 am–8 pm ET
Email-24/7
Phone 24/7
Live Chat (offline) 8 am - 8 PM EST Monday - Friday
Investment Funds Low fee, diversified stock & bond ETFs. Combination of mutual funds and exchange traded funds (ETFs), depending on the investment strategy you select. Funds generally hold domestic stocks, foreign stocks, bonds, or short term investments. The majority of funds carry no management expense ratio.
Accounts Available Individual & joint investment accounts. Roth, traditional, SEP & rollover IRAs. Trusts. 529 college savings plan accounts.  Individual & joint investment accounts. Roth, traditional & rollover IRAs.
Promotions N/A N/A
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Disclaimer: I am a former portfolio manager, former university finance instructor, and successful investor committed to sharing my personal finance expertise with you. I am not a licensed financial ...

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