According to The Verge, Elon Musk on Tuesday gathered a group of engineers and advisors asking why his engagement numbers have been tanking. He fired the engineer (one of his top two) who delivered the news that only a tiny fraction of your followers ever see your tweets. The view counter he forced the company to place on every tweet proves it. According to those in the room, Elon was shocked – and really mad.

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No matter how you choose to measure Twitter’s success, practically every meaningful metric is declining. It’s easy to understand why. Elon is running the company on his formidable, but (in this case) suboptimal intuition. If he has a master plan, he’s keeping it to himself. Worst of all, the company is bleeding good people that cannot be quickly replaced.

None of this really matters to consumers. Normal people don’t tweet very often; they mostly read tweets. It’s called the 1/9/90 rule. One percent of people create, nine percent react or contribute, and 90 percent simply consume.

The good news is that Elon has pretty deep pockets. Twitter is his to do with what he wishes. For the rest of us, it’s just fun and games.

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