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Nexstar Media Group Inc. with the ticker NXST is a mid-cap entertainment company operating in the communication services business sector. This is the fourth of five communication candidates competing for the forty-seventh slot in my Viital folio. It is my first and probably the last report on NXST for my Viital portfolio or any of my ongoing DOTW folios.

Nexstar is the largest television station owner/operator in the United States, with 199 stations in 116 markets. Of its 199 full-power stations, 155 are affiliated with the four national broadcasters: CBS (49), Fox (42), NBC (35), and ABC (29).

A 2019 merger with Tribune made Nexstar the top broadcast affiliate for both Fox and CBS as well as the number-two partner for NBC and number three for ABC. The firm has networks in 12 of the top 20 television markets and reaches over 68% of U.S. TV households.

Nexstar also owns NewsNation (formerly WGN), a nationwide pay-television network, and a 31% stake in Food Network and Cooking Channel.

The company was formerly known as Nexstar Broadcasting Group, Inc. and changed its name to Nexstar Media Group, Inc. in January 2017.

Nexstar Media Group, Inc. was founded in 1996 and is headquartered in Irving, Texas.

Three key data points gauge any dividend equity or fund such as Nexstar Media:

(1) Price

(2) Dividends

(3) Returns

Those three basic keys best tell whether any company has made, is making, and will make money.
 

NXST Price

Nexstar’s price per share was $192.54 as of yesterday's market close.  One year ago its price was $147.37. Thus, NSXT’s share price soared by $45.17 or about 30.65% in the past year.

If Nexstar Media Group’s stock trades in the range of $120.00 to $220.00 this next year, its recent $192.54 share price might rise by $18.46 to reach $211.00 by next year. My $18.46 upside estimate is $8.20 under the median of one-year targets from ten analysts covering NXST  for brokers.
 

NXST Dividends

Nexstar’s most recently declared quarterly dividend of $0.90 payable today, August 25th to shareholders on record as of August 10th.

Since November 10, 2020, NXST has paid quarterly dividends increasing annually.  The current forward-looking annual dividend of $3.60. projects an annual yield of 1.87% as of yesterday's $192.54 share price.
 

NXST Returns

Adding the $3.60 NXST annual dividend to my estimated one-year price upside estimate of $18.46 shows a $22.06 potential gross gain, per share, to be reduced by any costs to trade NXST shares.

At yesterday's $192.54 closing price, a little under $1000 would buy 5 shares.

A $10 broker fee (if charged) would be paid half at purchase and half at the sale and might cost us $2.00 per share.

Subtract that maybe $2.00 brokerage cost from my estimated $22.06 gross gain estimate per share results in a net gain of $20.06 X 5 shares = $100.30, for a 10% net gain including a 1.87% forward-looking annual dividend yield.

Over the next year, our $1K investment in Nexstar Media Group shares could generate $18.70 in cash dividends. Of course, a single share of NXST stock bought at yesterday's $192.54 price is over 10 times more than the dividend income from our $1000.00 investment.

So, by my dogcatcher ideal, this is no time to acquire NXST hares based on their forward-looking dividends for the year 2022. The forecast annual dividend from $1K invested is 10.3 times less than yesterday’s single share price. Consider yourself alerted. To consider NXST as a dividend stock, wait for its $192.54 price to drop to $60.00

All of the estimates above are speculation based on the past history of Nexstar Media Group. Only time and money invested in this stock will determine its market value.

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