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The Briefing
- The top 10 U.S. e-commerce companies are expected to generate over $500 billion in sales by the end of 2020
- That’s an estimated 63% of total e-commerce sales in the U.S.
The Companies Dominating the U.S. Ecommerce Market
While the migration online has been happening for years, COVID-19 has certainly helped to accelerate things, particularly when it comes to online shopping.
This year, the U.S. has seen a significant spike in online sales. By the end of 2020, e-commerce is expected to make up 14.5% of all U.S. retail sales, compared to 11% in 2019.
That’s the biggest year-over-year increase U.S. e-commerce has seen since 2008.
And, while online shopping overall has shown exceptional growth, only a small group of retailers make up the majority of sales—in 2020, the top 10 e-retailers will capture an estimated 63% of total market share.
Who are the top players, and how much space do they take up in the U.S. e-commerce market?
| Company | Est. 2020 U.S. sales (billions) | % of total U.S. e-commerce sales |
|---|---|---|
| Amazon | $309.6 B | 39.0% |
| Walmart | $46.2 B | 5.8% |
| eBay | $38.8 B | 4.9% |
| Apple | $27.5 B | 3.5% |
| The Home Depot | $16.7 B | 2.1% |
| Best Buy | $15.7 B | 2.0% |
| Target | $13.8 B | 1.7% |
| Wayfair | $11.7 B | 1.5% |
| The Kroger Co. | $11.3 B | 1.4% |
| Costco Wholesale | $11.2 B | 1.4% |
Unsurprisingly, Amazon outranks its peers significantly, taking up 39.0% of the overall market. In contrast, the second-largest e-retailer, Walmart, makes up only 5.8%.
As e-commerce continues to grow and mature, will competitors gain ground, or will Amazon continue to dominate the online world?
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