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Key Takeaways
- Amazon’s network of domains captures roughly 43% of visits among the top 20 e-commerce sites globally.
- Just the top five platforms—Amazon, Temu, AliExpress, eBay, and Ozon—account for nearly 60% of total traffic.
The global e-commerce landscape in 2025 remains heavily concentrated among a few key players. While dozens of platforms compete for consumer attention, Amazon continues to dominate by a wide margin, capturing over two-fifths of total visits among the world’s 20 largest retail sites.
The visualization highlights how both U.S. and Chinese platforms anchor global digital shopping traffic, with combined shares around 65%. Despite the rise of emerging platforms like Temu, the e-commerce hierarchy remains relatively stable, showing Amazon’s enduring brand and infrastructure advantage.
The data for this ranking comes from We Are Social, with average monthly global traffic between June and August 2025.
Amazon Dominates Global Traffic
The flagship amazon.com receives roughly 2.7 billion visits per month, representing a quarter of all top-20 traffic on its own. Including regional sites, Amazon’s ecosystem commands an unmatched global footprint, contributing to its $2.3 trillion market capitalization.
| Website | Monthly Visits | Country |
|---|---|---|
| amazon.com | 2,710,000,000 | 🇺🇸 U.S. |
| temu.com | 1,630,000,000 | 🇨🇳 China |
| aliexpress.com | 646,000,000 | 🇨🇳 China |
| ebay.com | 635,000,000 | 🇺🇸 U.S. |
| ozon.ru | 527,000,000 | 🇷🇺 Russia |
| amazon.co.jp | 525,000,000 | 🇯🇵 Japan |
| walmart.com | 506,000,000 | 🇺🇸 U.S. |
| amazon.in | 435,000,000 | 🇮🇳 India |
| rakuten.co.jp | 419,000,000 | 🇯🇵 Japan |
| amazon.de | 407,000,000 | 🇩🇪 Germany |
| etsy.com | 385,000,000 | 🇺🇸 U.S. |
| amazon.co.uk | 370,000,000 | 🇬🇧 UK |
| coupang.com | 290,000,000 | 🇰🇷 South Korea |
| mercadolivre.com.br | 260,000,000 | 🇧🇷 Brazil |
| target.com | 187,000,000 | 🇺🇸 U.S. |
| flipkart.com | 186,000,000 | 🇮🇳 India |
| amazon.com.br | 175,000,000 | 🇧🇷 Brazil |
| rakuten.com | 162,000,000 | 🇯🇵 Japan |
| shop.app | 154,000,000 | 🇺🇸 U.S. |
| ticketmaster.com | 108,000,000 | 🇺🇸 U.S. |
Temu and AliExpress Reshape Cross-Border Retail
Chinese platforms Temu (1.6 billion monthly visits) and AliExpress (646 million) rank second and third, reflecting China’s growing role in cross-border e-commerce.
Temu’s aggressive discounting model continues to help expand its international presence. Together, these two Chinese sites account for nearly 2.3 billion visits monthly—about a quarter of Amazon.com’s reach.
Regional Leaders Hold Strong Positions
Other regional powerhouses round out the top five: eBay (U.S.) and Ozon (Russia). Japan’s Rakuten, Korea’s Coupang, and Brazil’s Mercado Livre show the strength of local champions outside the U.S.–China duopoly.
Meanwhile, Shopify’s Shop.app and Ticketmaster highlight the growing influence of niche retail and event platforms.
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