As we settle into October it’s the time of year to sit outside in the crisp fall air, hang out with friends, and maybe even throw a few logs on the outdoor fire stove. And that’s where this week’s stock comes into our idyllic picture, Solo Brands.

Solo Brands, Inc. operates a direct-to-consumer platform that offers outdoor and lifestyle branded products in the United States.

Buying initial public offerings since the middle of 2021 has been the financial equivalent of riding into the cannons with just a saber. Over the past 12 months, there have been 292 IPOs completed. Only 30 of them have made their investors any money.