Excellent point on the comparison between $BKS and $BBY.

I heard that too, but I think they are supposed to be more like Apple Stores - specifically to sell their hardware like Amazon tablets, Amazon TV, Amazon phones, etc. Not books. So as the author said, that give B&N and edge. $BKS $AMZN $AAPL

#Amazon started out as a book seller only. It's growth exploded once the company diversified. Why doesn't B&N do that also? Additionally, I believe I heard that Amazon is going to open brick and mortar stores, won't that be a major threat to B&N? $BKS $AMZN

That's an excellent point Jonathan Caplan, a very similar situation indeed. And the fact that B&N was the only major book seller to survive should only strengthen the company $BKS $AMZN.

Yes, some good points here worth digesting. I agree with Mitch Reynolds that B&N will never be the next #Amazon $AMZN. But that just gives credence to Jonathan Caplan's case that $BKS may be getting overlooked and could be an undervalued stock. I'll be giving it a deeper look.

The question is can investors make money on $BKS right now and I believe the author made his case that the answer is yes.

That's a valid point Mitch. I have some friends who go to Barnes & Noble to peruse books, then order them from #Amazon right from their mobile devices, and get that same book later in the day. $BKS $AMZN

I just don't see how $BKS can ever hope to compete with power houses such as #Amazon. Barnes & Noble has much higher costs due to having to maintain brick and mortar stores. And now that $AMZN is offering same day delivery on many items, they are eating away at one of the few competitive advantages that $BKS could offer - getting items right away.