Katelyn Berry - Profile

Katelyn Berry

Vice President & General Manager, Michelin
Member's Links: Crunchbase
Katelyn Berry is the Vice President & General Manager, B2C North America at Michelin.

Education

DePaul University
MBA
2009 / 2010
Business Administration
DePaul University
Bachelor's of Science
2001 / 2005
Marketing

Work Experience

Vice President & General Manager,
Michelin
October 2021 - Present (3 years 4 months)
Amazon
Head of Marketing
April 2017 - November 2020 (3 years 8 months)
Member of Amazon’s Hardlines Private Brands (HPB) leadership team overseeing the U.S. based marketing department including Brand Development...
Brand Management
Conagra Bands
February 2013 - March 2017 (4 years 2 months)
Core team member for Conagra’s portfolio renovation strategy commissioned by the CEO and CGO. Leveraged retail, innovation...
Sr. Manager Consumer Insights
UScellular
July 2011 - January 2013 (1 year 7 months)
Led insights supporting Innovation, Small and Medium Sized Business Strategy, Pricing and sponsorship
Manager Team Lead
NPD Group
June 2010 - July 2011 (1 year 2 months)
Insights lead and team manager for several of NPD’s Food & Beverage Service CPG accounts.
Merchandising - Insights
Target
January 2007 - August 2009 (2 years 8 months)
Merchant in Target’s food division as grocery became a strategic pillar in core Target stores.
Marketing Consultant
Analytic Innovations
February 2006 - October 2006 (9 months)
Database analytics marketing consultant that identified and employed direct marketing strategies supporting clients in financial industries

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