Senior Leader with Strategic, Analytical, and Creative Mindset to Lead and Support New Business, Marketing, and Product Initiatives
* leading projects from strategy though execution
* developing, launching, and managing new products and services
* spearheading strategic and operational ...
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Senior Leader with Strategic, Analytical, and Creative Mindset to Lead and Support New Business, Marketing, and Product Initiatives
* leading projects from strategy though execution
* developing, launching, and managing new products and services
* spearheading strategic and operational initiatives
* developing business plans, product plans, marketing plans (integrated, digital), and operating plans
* building and leading global teams
* identifying target markets
* building external partnerships
* driving change and success
* creating and implementing effective global marketing and communications strategies
* facilitate product risk and product governance with stakeholders
*FUNCTIONAL EXPERTISE*
MARKETING & COMMUNICATIONS: B2B and B2C marketing strategy and operations, branding, content strategy, messaging, writing / editing, multi-channel digital marketing, newsletters, blogs, social media, market research, competitive postioning, analytics, creative assets, events
PRODUCT DEVELOPMENT & MANAGEMENT: develop and manage new products and services, lead change, manage P&L, build teams, manage product risk and product governance with key stakeholders
BUSINESS STRATEGY & OPERATIONS: business planning, business development, analysis, project management and operationalization of new business initiatives
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