Partner, Asia, Allison+Partners, LLC
Contributor's Links: wolfgroupasia

David Wolf is Partner, Asia at Allison+Partners, and serves as Managing Director of the firm's Global China Practice. Counseling clients in a range of industries, David created and leads a practice focused on helping clients manage the unique communications and marketing challenges that ... more

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Consumers: There’s More To Buying Power Than The Paycheck
Classifying China's consumers by their values and priorities is far more relevant to businesses, and is a far better indicator of the degree to which you have a market – or not – in China.
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STOCKS I FOLLOW

AAPL Apple Inc.
ALBCF ALIBABA.COM LIMITED
BA The Boeing Company
BIDU Baidu, Inc.
CEA China Eastern Airlines Corporation Limited
CEO CNOOC Limited
CHL China Mobile Limited
ERJ Embraer S.A.
FB Facebook Inc
FXCNY FOXCONN INTL HLD ADR
FXI iShares China Large-Cap
GM General Motors Company
GMELY GOME ELECTRICAL APPL
GOOG Alphabet Inc. (Google)
IBM International Business Machines Corporation
INTC Intel Corporation
KKD Krispy Kreme Doughnuts Inc.
KO The Coca-Cola Company
LNVGY LENOVO GROUP LTD ADR
MSFT Microsoft Corporation
NOK Nokia Corporation
NWS News Corporation
ORCL Oracle Corporation
QCOM QUALCOMM Incorporated
RTH Market Vectors Retail ETF
SAP SAP AG
TCTZF TENCENT HOLDINGS LTD
TM Toyota Motor Corporation
WMT Wal-Mart Stores Inc.
YHOO Yahoo! Inc.
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Work Experience

Managing Director, Global China Practice
Allison+Partners
January 2013 - Present (6 years 6 months)

Counseling American, Chinese, and European clients in the a range of industries, David specializes in managing the complex communications challenges that arise when foreign firms operate in China, and when Chinese firms go global.

Education

Thunderbird School of Global Management
M.I.M
1986 / 1988
International Management

Publications

Public Relations in China: Building and Defending Your Brand in the PRC
David Wolf
Palgrave-Macmillan
10/15/2015

China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market.

David Wolf provides business owners and PR practitioners and senior executives with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China.

Making the Connection: The Peaceful Rise of China's Telecommuications Giants
David Wolf
WGA Press
04/08/2012

How did two previously unknown Chinese companies suddenly leap to the forefront of the high tech business of global telecommunications infrastructure? Competitors, the telecom industry, and the U.S. Congress all want to know. In Making the Connection, Beijing-based business strategist David Wolf plumbs the history of the industry to find an answer, and comes to some unexpected - and controversial - conclusions. For anyone interested in one of the most dynamic industries in China, an industry that has played a key role in China's economic development, and one that, will serve as a bellwether for how Chinese business will develop and globalize in the future.