Twitter, Inc. has been actively combatting fake and suspicious accounts in recent months. The company has reportedly deleted over 70 million accounts in May and June and has continued to delete over 1 million users per day in July in order to prevent users from abusing the platform. This has resulted in a decline in monthly active users – something very rare for the company. In response to this news, the stock has already fallen 8.57% as of Monday at 11:30 am.

The company has stated that it has chosen to shift from promoting all free speech to promoting the safety of its users. “Free expression doesn’t really mean much if people don’t feel safe,” said Twitter’s Vice President for Trust and Safety Del Harvey.

The company has assured investors that the stock price is largely dependent on genuine user interactions with advertisements and this clearout of fake accounts should not have an effect on that.

Our Twitter monthly active user KPI estimate currently anticipates Q2 to increase 4% YoY to 340.09M, but that number will likely decrease as news spreads about the company’s mass account deletion. How do you expect this to affect monthly active users? 

Historical MAU Consensus:

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