What’s Ailing Mindbody?

Mindbody Inc. (MB) completed their IPO last week at $14, had a brief pop at the open to $15, and promptly traded down to $12.

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What gives? Isn't this the "OpenTable (PCLN) of the health and fitness industry" as management states? Well maybe it is, maybe it isn't. One thing for sure is that a few things jump out from the financials and the history of the company to cast some doubt on their ability to fully execute on the glamorous positioning.

Here are the main reasons we would avoid this stock (except as a short) for now:

  1. Expenses, particularly G&A, are high for a company at this stage of development. It's normal to see S&M expense ratios of 40-50% at emerging growth companies but G&A is at 29%! Holy backbend batman! It's difficult to get the ratio down to their target of 8-10% even if we stretch the IV model out to 2021. This is not a good situation.
  2. Competition may be fragmented but it is intense and often more technologically advanced and cost effective. One such example is Genbook which is very effective and has a loyal following. There are many competitors, however and they underscore the fact that it's actually not very hard to build this application.
  3. Management remains a question mark. The CEO/Founder has a BS in political science and Russian and the COO owned and operated yoga studios in NYC. This doesn't mean that they are not doing a good job building and running the company but neither does it instill confidence in the ability of Mindbody to be dramatically more efficient than they are today.

Business Model & Valuation

Our IV model doesn't suggest any upside for the shares from these levels based on the current trajectory of the company. As shown below the IV only gets to about $6/share out in 2017. That's a big gap between the IPO price of $14 and the current $12/share. In terms of the "sniff test" one notes that MB is trading at 6x trailing sales which is fairly expensive. We're reminded of Care.com (CRCM) which had a very successful IPO only to go on and disappoint investors with slow growth and continuing losses. CRCM reached a staggering $28/share post-IPO, and has been trading at single digits (now $6/share) for about a year.

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Disclosure:  We do not have any vested interest in the shares of this stock at the time of writing and publication. We may however take a position post publication and are not under any ...

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Nirvana 5 years ago Member's comment

Did you do a similar valuation for Shoppify $SHOP? This article seems too personal for some reason. SHOP, which went public with IPO last month is already up over 100%. IT's trading at Price to sales of over 24. MindBody, on the other hand after this 17% drop is trading at 4.2 times sales. Revenue is still growing over 42%, which is huge. Revenue will only accelerate from now now, thanks to the new cash infusion. SG&A expenses will be flat from now. Marketing cost will be flat from now now. According to public research, the market for this Niche MindBosy is 100 times. I am not kidding, 100 times. They got 42,000 business customers now, and 24 mil consumers active online with their system. Thats huge. This is a niche market, focused on health and wellness. $FITBIT will be a huge collaboration for them. The potential market is over 4.2 mil small business health and welfare companies. More health consumers will become active members to look for the community in one place, that is MindBody Online. This is huge. This is like LinkedIn. This is like Uber. There can be competition, but they have the first mover advantage, and huge brand value already built in. If I were a health and fitness business, I would like to pay $150 bucks monthly fee to get huge consumer access huge community access. Why would I change to someone else if I am comfortable using a Software which I spend only $150??? The revenue is recurring. Sales and Marketing costs are one time and will flat. Multiply 4 mil times $100 + Payment processing fees. This is over $500 mil monthly recurring rev opportunity. Even if they get 20% of this market in the next 3 or 4 years, it is over $100 mil Revenue every month, and over $1 Bil Rev a Year company in few years. Health and Wellness is a hot business now, and all the insurance and corporations and Fitbits and Garmins all will collaborate to cut health cost and improve livelihood.

I have no idea why you are bashing this on the first day after the IPO, that too after it is down 17%. I am sure this will bounce back hard on Monday. Nasdaq and the underwrites handled the IPO poorly. UBS, MorganStanly and CreditSuise are no small underwrites. They have option to buy to additional 1.1 mil shares. They will buy on Monday on open market. Look at Shoppify and see where and how they are trading. They have not made profit either. And Shoopify doesn't even have active 24 mil consumers on their syste, Only business customers.

Nirvana 5 years ago Member's comment

Why is spending 100k or 200k in a year to build office cubicles is expensive for an IT company?? You got no credibility. wow