What Does The Apple Watch Mean For Israeli Entrepreneurs?

On Monday, the Apple Watch was finally revealed to the public. If a few months ago we saw just a design and a concept, now we have a real understanding of what it is all about, or at least version 1.0.

The social media was abuzz with remarks and criticism ranging from pure excitement to indifference. The debate was mostly around the potential of the market, not about the product. It’s clear that Apple has introduced a very cool watch. The real question is the overall potential – will we see millions of people wearing these devices?

I guess we will know more in December of 2015 when it’s time to summarize the year in technology. Personally, I am a big believer in the watch, and I think it will catch on and become a ubiquitous device. And if that’s true, we can now start talking about a new platform with new opportunities.

Now, assuming this is true, what does it mean for entrepreneurs, and what does it mean for entrepreneurs in Israel?

For the local entrepreneurs and startups, I think there are four key areas that could be highly relevant:

1. Gaming

Maybe not the most important, but any new platform is first and foremost a gaming platform. Most people think that the watch-based games will be around digital pet (along the lines of Tamagotchi). I think there is actually a great opportunity to build simple casino/luck games. Companies like Playtika or Lucky Fish (we are investors) can create simple versions of their slot machines for the watch where people can spin, and more – a lot more.

2. Content recommendations and alerts

During the press conference on Monday, Apple showed a simple CNN alert with some breaking news. Publishers can definitely use the watch to push headlines. But what headlines? Companies like Outbrain (we are investors) can help publishers make the personalized watch even more personal not only around the data collection, but also around the type of content it pushes to you. Think “personalized wearable content.”

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