Was Tesla's Cybertruck The Best-Selling US EV Pickup In Q2?

Cars Parked In Front Of Company Building

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Tesla surprised investors last week with better-than-expected deliveries for the second quarter despite a global electric vehicle market downturn. New estimates from Fed Lambert, the editor-in-chief and main writer at Electrek, speculates that after parsing through the delivery report, "Tesla Cybertruck might have become the best-selling electric pickup truck in the US."

Lambert breaks down the math of his 2Q Cybertruck delivery estimate, given what he said is the company's "lack of transparency," and that it is "frustrating as it makes it harder to track the health of its vehicle programs." Here's the math:
 

"For Q2, the automaker confirmed deliveries of 21,551 "other models", which include Model S, Model X, Cybertruck, and Tesla Semi sales.

"However, we have a better idea of Tesla's Cybertruck deliveries in Q2 because of a couple of recalls.

"With a few recalls last month, Tesla confirmed that it had produced 11,688 Cybertrucks as of June 6.

"A previous recall confirmed that Tesla had produced 3,878 Cybertruck as of mid-April.

"This is a difference of about 7,800 Cybertrucks. If you subtract a few for the last few weeks of April and then add a thousand or two for the rest of June, it is safe to assume that Tesla delivered between 8,000 and 9,000 Cybertrucks during the second quarter."


Lambert then crossed the Cybertruck delivery estimate in the quarter with Ford, which reported 7,902 F-150 Lightning in Q2, explaining, "Tesla Cybertruck might have become the best-selling electric pickup truck in the US," adding, "If it wasn't last quarter, it looks like it will be this quarter."

He noted that Rivian's R1T EV pickup truck deliveries in the quarter were "certainly below 7,000 units and most likely closer to 4,000 units." Lambert's extended take on Cybertruck is that it will likely become (if not already) the best-selling EV truck in the world's largest economy: 
 

"I predicted that despite the Cybertruck coming a long time after the F150 Lightning and Rivian R1T, it would likely achieve higher volume than those quickly after its launch for the simple fact that Tesla is second to none when it comes to ramping up EV programs.

"We can't confirm it because of the lack of transparency in Tesla's sale disclosure, but I think it's likely true that Cybertruck has become the best-selling electric pickup in the US right now."


Regarding demand, a reader contacted us last week. They said their Cybertruck delivery date was moved up from the estimated second half of 2025 to August. For some context, the reader paid $100 for the Cybertruck reservation in late 2022. Recall that reservations first opened in November 2019. 
 

 

Curious about the new delivery time, they called Tesla who explained to them that tough financing conditions and reservation holders not being pleased with the Foundation Series costing $20,000 more were some of the reasons for moving ahead on the delivery list.

It appears that Tesla could be quickly burning through its reservation lists for a multitude of reasons —and note that this has yet to be confirmed— but the anecdotal example we provided is certainly an eye-opener.


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Michael Monk 4 months ago Member's comment

I have to say I see truth in everything said here. I do find them to be less than appealing in my opinion. However I live in a smaller town, and there are a few even here running the roads. So I know they have sales and someone is buying them. I expect they had quite a backlog of preorders to fill. I personally know someone who placed a $10k deposit years back for one. I do believe the new & different novelty of the cybertruck will quickly fade and sales will flatline. Bullish on $TSLA

Samantha Carter 4 months ago Member's comment

Interesting, I have yet to notice one.

Michele Grant 4 months ago Member's comment

I am on the east coast between NYC and upper Westchester which is a rich part of the state and I have not seen a one

Harry Sinclair 4 months ago Member's comment

Those Tesla cybertrucks are all over Tennessee.  People seem to love 'em. That's good for $TSLA.

Harry Sinclair 4 months ago Member's comment

In fact, I snapped a pic of one earlier today:

Adam Reynolds 4 months ago Member's comment

Do the windows still break? lol.

Leslie Miriam 4 months ago Member's comment

I don't understand how anyone can buy that #Tesla #cybertruck.  It has to be the ugliest truck I've ever seen!

Adam Barron 4 months ago Member's comment

Alright. I'm a fan of #Rivian, but 11.7k CT's sold in Q2? That's 2k short the amount of vehicles (R1S, R1T, AND EDV) Rivian delivered. Rivian sold less consumer vehicles than #Tesla sold Cybertrucks and the Cybertruck wasn't even discounted like the majority of Q2 Rivian sales.  $RIVN $TSLA

Dan Jackson 4 months ago Member's comment

The 2024 version of the Aztec vehicle. I don’t know where you live? But I am right on the east coast of NC (an area of great wealth) and see many Rivians of late. Only one cybertruck exists here. But we are an area of “old money”. They are very likely not to be Elon fans.

Texan Hunter 4 months ago Member's comment

I agree! Ugly and cost was sky high! And I’d think ford or Rivian would do best last quarter.