Meta, the parent of Facebook, Instagram, and Threads, is stirring enthusiasm among cannabis investors by relaxing its advertising policies on non-ingestible CBD products and hemp ads. This move promises fresh opportunities in a sector once constrained by rigid restrictions.

The Cannabis Investor

Adjusting the Rules for CBD and Hemp Advertising

Meta’s (META) policy now allows advertising for CBD products with up to 0.3 percent THC, abiding by the federal definition of legal hemp. However, businesses must meet specific conditions, including obtaining written approval from Meta and adhering to local laws.

Non-ingestible hemp products no longer need written approval for advertising in the U.S., Canada, and Mexico, given they comply with local laws and established industry guidelines.

Potential of Reaching Millions

The policy update aligns Meta more closely with other social media platforms that have reformed cannabis rules. The revised policy could potentially reach millions of U.S. customers, according to Michal Conley, LegitScript General Manager of Certification and Compliance Solutions.

Cannabis Investors: A New Horizon

The easing of CBD and hemp advertising restrictions holds significant promise for cannabis investors. Despite continued prohibitions on promoting THC products or cannabis products containing psychoactive components, the expanded scope for CBD advertising suggests a promising landscape for cannabis investors.

Embracing Cannabis on Social Media Platforms

Meta joins Twitter and Google (GOOGL) in taking strides in cannabis advertising policy. While Twitter now allows certified advertisers to feature packaged cannabis products, Google permits promotion of FDA-approved drugs containing CBD in specific locations.

The Road Ahead

The new relaxed advertising barriers across influential social media platforms signal promise and opportunity for cannabis investors. Where advertisers may have been banned for certain ads on the previous version of Facebook, it appears as though this is changing. Investors must stay informed and understand the dynamic policies of each platform to maximize these new advertising opportunities and establish a firm footing in the growing cannabis market.

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