With Apple Watches still on back-order (due to defective supply, not abundant demand) and the sell-side confused as to whether it will be a great success (Morgan Stanley's exuberant extrapolation of Google searches) or a damp squib (KGI cut estimates on demand slowing), the latest projections from Slice Intelligence suggest things are definitely going so well for the world's largest gadget-maker.

After the first minute of the first day's initial (and oh so American short-attention-span-confirming) burst of buying...

Things have tailed off dramatically... averaging under 30k per day being ordered (according to Slice Intelligence projections)

Slice Intelligence's projections are based on data that it tracks from US consumer spending through e-commerce email receipts.

As QZ reports,

Apple has taken orders for almost 2.5 million watches in the US through Monday, May 18, according to Slice’s projections, which are based on more than 14,000 online shoppers.

More than half of those orders were placed on April 10, the first day Apple accepted watch pre-orders in the US and eight other countries, according to Slice.

Perhaps, The Daily Mash's satirically-conjured man's perspective of his first day wearing the device is closer to home after all...

Sales manager Tom Logan’s new Apple Watch has been unexpectedly ridiculed by his work colleagues.

32-year-old Logan felt confident that his futuristic timepiece would attract admiring glances rather than unflattering Knight Rider comparisons.

He said: “I had it all planned out – not saying anything about it, but then somebody just notices and goes ‘is that the new Apple Watch?’. I would respond simply with a wry Clooney-esque smile and they would mouth the word ‘awesome’.

“What actually happened is somebody said ‘what the fuck’s that weird-looking thing?’

“I explained that it was the brand new Apple Watch and they went ‘HAHAHA’ in a really deliberately hurtful way. The accounts assistant said it was the opposite of a fanny magnet and everyone cracked up.

“Then everyone started pretending to talk into their watches, saying things like ‘come in KITT, I am a massive tosser, please help’.”

By 10am Logan had removed the watch. He explained: “It wasn’t because people were being sarcastic, I just had a hot wrist, everyone gets a hot wrist sometimes.

“People get jealous of early adopters.”