E The Four Most Powerful Applications Of AI In Ecommerce

Worldwide eCommerce companies are migrating into a new era of customer experience, using the latest marketing technology – artificial intelligence (AI). They are shifting from reactive to strategic, improving sales, and estimating profits. In order to help you gain insight into the future and focus on the right path, we have compiled a list of the 4 most powerful applications of AI in eCommerce including Voice Assistant, Visual Search, Chatbot and Location-based Service.

Voice Assistant

Tech-giants have already paved the way for the voice assistants industry. Google's (GOOG, GOOGL) Google Assistant, Apple's (AAPL) Siri, Microsoft's (MSFT) Cortana and Amazon's (AMZN) Alexa/Echo have all become household names. 97% of mobile users are already using AI-powered voice assistants according to Creative Strategies. In fact, Statista.com also forecast that by 2023, the world would hit 8 billion personal voice assistants - a greater number than the global population.

AI in eCommerce has not been comprehensively reached yet, but voice search is soaring in popularity. Gartner estimates that 30% of Internet commercial searches will be conducted without a screen by 2020. Quoracreative reveals that 2020 will witness 50% of all Internet searches to be voice-articulated. Before we know it, the voice-first movement could dominate eCommerce.

In the Google Assistant age, you are just one voice command away from your favorite items. The program can recognize and analyze human oral language in every subfield of linguistics like lexicology, syntax, semantics, phonetics, and phonology. You only have to say – "OK Google, buy me this." And Google will provide you with the best choices in terms of price, location and other personal factors that have been collected from you. How amazing is that? 

Over recent years, North Face (VFC), an outdoor clothing store, has been developing an app that employs a voice assistant to assist the customer through the whole shopping process with natural language. Through the ability to encourage customers to speak aloud about their wants and needs and then bring them directly to the shop, voice assistance has become an entirely new dimension for retail brands. 

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