Last week, I tweeted, “Does anyone just want to have a conference call? I’m not sure how much longer I can stare into a camera and pretend not to be multitasking. Just asking.” I was only half kidding.

This week, I’ve read several articles about Zoom fatigue. Apparently, it’s a thing. I don’t mean to single out Zoom (ZM); it’s all video chatting services, and it’s easy to understand why.

Video is a high-focus activity (as opposed to audio, which is very low focus; you can drive, exercise, read, watch video, mute your microphone and have another conversation, etc.). When you’re involved in an interactive video, that is all you can do. It’s like being in a one-to-one meeting, only worse, because you never know when your boss, client, or other person to whom you should not show disrespect is looking directly at you.

It’s time to evolve some video chatting etiquette. Shorter durations, better agendas, signals that it’s OK turn off your camera, appropriate ways to mute your mic without insulting your host (or getting fired). We need this for work and for life.

I’m on Zoom (ZM) or Slack (WORK) or WebEx (CSCO)or BlueJeans or Skype (MSFT​) or Teams when doing business. I’m on Facebook (FB) or WhatsApp with my friends. I’m on FaceTime (AAPL) with family members. Each use case has “native conventions” that seem to dictate what is and is not acceptable behavior.

Your job today: send me some ideas about how to make video chatting less exhausting. It’s clearly the most productive business communication tool I’ve ever been forced to use. Email wastes hours, texts and messages are super interruptive, paper letters are just for formal occasions, the value of conference calls generally decreases proportional to the number of people on the call.

I like video chat, but I’m going to get a sunburn from the video lighting, gain 20 pounds from sitting in front of the camera all day, and (at some point) get in a lot of trouble for playing video games and reading news and blog posts when I’m supposed to be singularly focused on the open video chat.

Help!