Photo by Steve Johnson on Unsplash

Photo by Steve Johnson on Unsplash

A small section of the CES show floor is explicitly labeled “AI exhibitors,” which might lead a casual observer to think AI isn’t a big part of CES 2025. In truth, AI isn’t confined to any specific corner of CES. This year, CES is AI, everywhere, all at once.

AI puts the “smart” in smart homes, the “auto” in autonomous vehicles, and the “assist” in voice assistants—all derive their capabilities from AI. From generative AI tools transforming content creation to predictive algorithms delivering hyper-personalized experiences, AI is becoming an essential enabler across industries. This year’s CES doesn’t just showcase products; it showcases the realization of AI’s promise to automate, simulate, and optimize at scale.

Superautomation and the Agentic Age

One dominant AI trend for 2025 is superautomation—moving beyond task-specific automation to fully automated workflows that measurably improve productivity. The buzzword of 2025 will be “agentic,” which refers to empowering a technology with agency—the ability to accomplish goals rather than execute isolated tasks.

For example, an agentic AI customer service system would not only answer FAQs but also predict customer needs, propose solutions, and autonomously trigger backend actions to resolve issues. Similarly, an agentic healthcare system might seamlessly manage patient data, schedule follow-ups, and even personalize treatment plans—all with minimal human intervention. While many products at CES 2025 are still early-stage examples, they hint at a future where agentic systems redefine productivity across industries.

AI Is Quickly Reshaping Content Creation and Consumption

Generative AI tools are prominently featured at CES 2025, heralding a profound transformation in how we create and consume media. Content creation is shifting from curation to generation, enabling advertisers and creators to produce hypertargeted, hyperpersonalized campaigns at unprecedented scale. These tools are improving rapidly, and exhibitors at the show preview the next wave of AI-generated entertainment and storytelling innovations.

The Year of AI-Enhanced Analytics

AI’s impact extends beyond consumer applications to revolutionize business intelligence. Several CES exhibitors are demonstrating AI platforms that democratize advanced analytics, enabling businesses of all sizes to move from descriptive to prescriptive insights. These systems promise faster, more informed decision-making, equipping businesses to adapt in real time.

Orchestration Is Next

Analytics alone won’t define AI-powered business intelligence in 2025. True transformation will come from orchestration—the ability of AI to synthesize data across previously siloed systems. Exhibitors at CES 2025 are showcasing platforms designed to enable seamless integration of AI models and data streams, ushering in a new era of interconnected intelligence that spans departments, industries, and geographies.

The Takeaway: AI, Everywhere, All at Once

To walk the CES floor this year is to witness AI’s pervasive influence. It’s not a loud feature on display, or a singular bright, shiny, new object; it’s the subtle thread running through every product and service. Companies that thrive in 2025 won’t just use AI—they’ll work hard to design systems that learn, adapt, and evolve faster than their competition. I’m excited to see some best practices, real-world examples at CES this week.

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