ZoomInfo Bets On Partner Program

Recently, Go-To-Market intelligence provider ZoomInfo (Nasdaq: ZI) reported its quarterly results that surpassed market expectations. The company is focusing on expanding its partner network to ensure that it makes a bigger impact on the market.

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ZoomInfo’s Financials

ZoomInfo’s fourth quarter revenues grew 53% to $140.4 million, surpassing the market’s forecast of $130.44 million. ZoomInfo reported an EPS of $0.12, again beating analysts’ estimate of $0.10.

Among key metrics, ZoomInfo now has more than 20,000 customers including 850 customers with $100,000 or greater in annual contract value.

For the fiscal year, ZoomInfo reported revenues of $476.2 million, growing 62%, and an EPS of $0.34

ZoomInfo expects revenues in between $144-$146 million for the first quarter, compared with the market’s expectations at $145.48 million. EPS is forecasted to be $0.10-$0.11 versus analyst estimate of $0.10. ZoomInfo expects revenues of $645-$655 million for the year, with EPS of $0.47-$0.49. The market was looking for revenues of $653.44 million for the year with an EPS of $0.48.

ZoomInfo’s Partner Focus

Recently, ZoomInfo announced a partnership with Leadspace that will provide sales and marketing teams with a combination of B2B intelligence and an enterprise-level data management and activation tools. As part of the partnership, Leadspace’s customers will get access to ZoomInfo’s B2B intelligence, allowing them to market more efficiently and effectively. Additionally, the two companies will build a platform-level integration that will enable users to access and activate data and intelligence that was previously locked. The Leadspace CDP provides a data-agnostic, AI powered, cross-channel infrastructure while ZoomInfo provides data that marketing teams require to connect and engage with customers.

ZoomInfo is banking on partners to expand its market reach. It recently announced a new ZoomInfo Partner Program that will help companies accelerate their go-to-market activities. The program allows partners to build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be customized to meet the needs of partners’ different business models, creating flexibility as companies evolve. Companies can either become Solution or Technology Partners. Solution Partners will help other businesses increase their network by connecting them with other customers, industry influencers, integrators, sales and marketing consultants. Technology Partners will enable integrations in the ZoomInfo platform to bring efficiency, convenience, and increased revenue to customers.

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Disclosure: All investors should make their own assessments based on their own research, informed interpretations and risk appetite. This article expresses my own opinions based on my own ...

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