Will The Blackberry Be Reinvented?

Citron Research argues that Blackberry's leadership in the handset business is forever dead and done, but there's still life in the company. We just need to adjust our focus and look somewhere else. Please enjoy this research report by Citron Research

Blackberry: Why the Shorts and Analysts Have it Wrong

Citron looks at a $15 Target – Minimum

As a short seller, nothing creates a better investment opportunity than a heavily shorted stock based on a flawed thesis.  This creates unique trading opportunities that are relatively infrequent.  Citron thinks this unique circumstance now applies to Blackberry [formerly Research in Motion:  NASDAQ:BBRY) ].

Blackberry was such a ubiquitous handset brand just a few years ago, and fell off the radar so brutally, that short sellers have failed to realize that its identity no longer defines the company. Also, when seeking short sale opportunities, we always look for “bad” or “misguided” management.  If that is still your thesis with Blackberry, we suggest it is time to exit.

Let’s start here:  Blackberry completely blew a market leadership position, which it will never recover. They lost their dominant handset business, and had their lunch eaten by Apple and Google.  That was then.  Get over it.  

For the rest of the exciting story that Citron tells about Blackberry's metamorphosis, click here. 

 

p.s. TheStreet.com reported that Citron helped move BBRY higher today in Why BlackBerry (BBRY) Is Up Today. The Street has a "sell" rating on the company. 

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