E While Markets Focus On Apple And Magic Leap, Vuzix Corporation Is Quietly Building A Wearable Tech Empire

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While tech giant Apple (Nasdaq: AAPL ) is making headlines on the back of reports that it is set to enter the smart glasses space, another company is in the latter stages of bringing to market a technology comparable to that which Apple is seeking to develop.

Vuzix Corporation (Nasdaq: VUZI), one of the leading entities in the glasses and wearable technology space, but one that remains under the radar (as a result of the strength of its competitors' brand names) is working to distribute and retail its 2nd Generation smart glasses, the M300 model.

This under the radar reputation is not going to last long, however.

Before we get into why let's get familiar with the company and its legacy products.

Founded in 1997 by Paul Travers, with headquarters in Rochester, NY, the company is renowned for its innovation and exceptional quality viewing experience in the arena of wearable personal display devices, utilized for virtual (VR) and augmented reality (AR). In 2015 alone Vuzix received four Consumer Electronics Show Innovations Awards, bringing the total to more than twenty since the company’s inception – with select products recognized as the “world’s best innovations” in their category.

In the development and production of smart glasses, Vuzix took the lead ahead of companies like Alphabet Inc (Nasdaq:GOOGL), which readers will likely remember tried to popularize Google Glass, and failed. The M100 model, the world’s first commercially available smart glasses (and that succeeded where Google and its Google Glass failed), are Vuzix’s flagship product (for now). Technologically advanced, powerful and lightweight, the M100 model were designed for application to a variety of industrial, medical, and retail applications. One major reason why Google Glass flopped, and aside from the patchy rollout and lack of any real world applications to support use, was its bulky size; specifically, the image projection technology necessitated a bulky and inconvenient design. Vuzix designed its M100 to be lightweight, and slimline and has spent the last half decade building on this design to create the above-mentioned 2nd generation M300 model.

Vuzix developed the M300 by utilizing customer feedback from two years of use with its M100 model; feedback that led to improvements in the functional design, comfort, durability, and battery life of the wearable. The M300 line runs the new Intel Atom driven Android 6 platform and possesses other new features and upgrades that allow it to be more user-friendly too, such as a touch pad, a speech recognition engine, gesture control, GPS, and Bluetooth 4.0. The glasses’ monocular display and onboard processor provide expandable memory, data collection, Wi-Fi, and recording features. The M300 model also comes with pre-installed applications, such as a calendar, a phone, an HD camera and the ability to track timed events and use as a bar code scanner. The battery runs for up to three hours at high usage – and can be extended to six hours by way of a micro USB connector pack.

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