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What has Wall Street been buzzing about this week? Here is a quick look at the top 5 Buy calls and the top 5 Sell calls made by Wall Street’s best analysts during the trading week of Jan. 26-30, 2026. First, here are the top 5 Buy calls of the week.

1. Freedom Capital Upgrades Netflix to Buy on Recent Selloff

Freedom Capital upgraded Netflix (NFLX) to Buy from Hold with a price target of $104. The company reported “strong” Q4 results with solid growth in both its subscriber base and advertising business, the firm tells investors in a research note. Freedom Capital cited valuation for the upgrade following the “significant share price correction” post earnings.

2. Meta Platforms Upgraded to Buy at Rothschild & Co Redburn

Rothschild & Co Redburn upgraded Meta Platforms (META) to Buy from Neutral with a price target of $900, up from $740. In a research note ahead of earnings, the analyst said that the shares could trade down to the mid $500s following the Q4 report if higher costs move down from 2026 earnings estimates, the analyst tells investors in a research note.

However, Rothschild sees a “disconnect” between the recent stock price and Meta’s long-term value. At $650, Meta’s upside potential far outweighs any near-term risks to the downside, contends the firm. With the company’s imminent fiscal 2026 guidance “set to leave estimates factoring in all the cost and little upside from AI, now seems opportune for investors to start building positions,” concludes Rothschild. 

3. CoreWeave Upgraded to Buy at Deutsche Bank

Deutsche Bank upgraded CoreWeave (CRWV) to Buy from Hold with a price target of $140. The company’s medium-term outlook is “solid” heading into the Q4 report, the firm tells investors in a research note.

Deutsche believes consensus revenue estimates for CoreWeave can move “materially higher” throughout 2026 if the company delivers capacity on plan to its contracted customers. The firm sees opportunity for CoreWeave to “differentiate versus peers” in 2026.

4. Cantor Starts Block at Overweight, Says Momentum Starting to Build

Cantor Fitzgerald initiated coverage of Block (XYZ) with an Overweight rating and a price target of $87. With the early innings of Block’s turnaround behind it, momentum is starting to build, as new product initiatives demonstrate that Block’s innovation engine is “firing on all cylinders,” the firm tells investors in a research note. Cantor Fitzgerald added that the company’s medium-term guidance was impressive, but now it comes down to execution.

5. Spotify Upgraded to Buy at Citi

Citi upgraded Spotify (SPOT) to Buy from Neutral with an unchanged price target of $650. The stock’s valuation is now attractive and consensus estimates are beatable, the firm tells investors in a research note. Citi sees catalysts for Spotify shares due to price increases and accelerating buybacks.

Next, here are the top 5 Sell calls of the week.

1. PayPal Downgraded to Sell at Rothschild & Co Redburn

Rothschild & Co Redburn downgraded PayPal (PYPL) to Sell from Neutral with a price target of $50, down from $70. PayPal should be well positioned for agentic commerce given its scale, but its advantage will erode as consumer behavior shifts, the firm tells investors in a research note.

Rothschild says the “marginal consumer” is increasingly choosing alternative payment methods. It sees Shop Pay, Stripe Link, Apple Pay (AAPL), and Google Pay (GOOGL) as “winning the incremental user.”

2. Cantor Starts Western Union at Underweight, Sees Stablecoin Sentiment Headwinds

Cantor Fitzgerald initiated coverage of Western Union (WU) with an Underweight rating and a $9 price target. Western Union management has made impressive strides in improving the business, though the brick-and-mortar network is a structural disadvantage compared to digital-first or digital-only remittance platforms, the firm tells investors in a research note. Cantor added that the company must also navigate ongoing U.S. immigration reform, regulatory developments, and stablecoin-related sentiment headwinds.

3. SLB Downgraded to Sell at Freedom Capital

Freedom Capital downgraded SLB (SLB) to Sell from Hold with a price target of $48, up from $47. Q4 results remained under pressure due to weak global drilling activity, says the firm, which expects continued pressure on oilfield services earnings in 2026. SLB shares trade above fair value and the valuation has “decoupled from oil market fundamentals,” Freedom Capital argues.

4. Plains All American, GP Downgraded to Underperform at BofA after Outperformance

BofA downgraded Plains All American (PAA) and Plains GP Holdings (PAGP) to Underperform from Neutral with unchanged price targets of $19 each. Plains All American has been the top performing MLP in the analyst’s coverage in recent months with a roughly 8.5% advance, but the firm does not see a materially changed outlook given that it is 100% crude based, the analyst tells investors.

Compared to other peers with more contracts or terminal value, the firm believes the Plains’ are “less attractive for the risk,” BofA added.

5. DigitalBridge Downgraded to Underperform from Strong Buy at Raymond James

Raymond James downgraded DigitalBridge (DBRG) to Underperform from Strong Buy without a price target. The company is being acquired by SoftBank (SFTBY) for $16 per share in cash. The company was very well-shopped, and Raymond James does not expect a topping offer, the analyst tells investors.

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