EC Video Game Sales Surge In August: 4 Solid Stocks

Videogame sales have been on the rise for the past few months as the coronavirus pandemic has kept people confined to their homes. After an impressive first half of the year, video game sales once again surged in August, according to the latest figures from NDP.

August saw Americans spending record money on videogames, which helped the stocks in the space to log solid gains. And with the United States still reeling under the coronavirus scare, videogame sales are likely to further get a boost.

Video Game Sales Continue to Rise

According to latest figures from NDP, August saw $3.3 billion in spending across video game hardware, software, and accessories, reflecting an increase of 37% year over year. Year-to-date spending is now at $29.4 billion, which is 23% higher than the same period last year.

On the hardware front, consumers spent $229 million, with Nintendo Co.’s (NTDOY - Free Report) Switch being the most in-demand console. Switch also set a new record for August hardware dollar sales, overcoming the previous record set in 2008 by the Wii. Overall, Switch unit sales volume has more than doubled compared to a year ago. On the peripheral front, flight sticks became a hot commodity following the launch of Microsoft Corporation’s (MSFT - Free Report) Microsoft Flight Simulator 2020.

Nintendo Leads the Race

One of the more notable characteristics of the August report is that five of the top 10 games for the month came from Nintendo. Animal Crossing, Ring Fit Adventure, Mario Kart 8: Deluxe, Super Smash Bros. Ultimate, and Paper Mario: The Origami King took spots five through nine, shining a spotlight on just how strong Nintendo’s first-party lineup of games can be. August saw the release of several new titles in long-running and popular series. Notable among these was the No. 1-selling Madden NFL 21 from Electronic Arts (EA - Free Report) , which topped the charts despite only officially getting released for multiple platforms in the final days of the month. 

1 2 3
View single page >> |

Disclosure: contains statements and statistics that have been obtained from sources believed to be reliable but are not guaranteed as to accuracy or completeness. References to any specific ...

How did you like this article? Let us know so we can better customize your reading experience. Users' ratings are only visible to themselves.


Leave a comment to automatically be entered into our contest to win a free Echo Show.