E The Tesla Model 3 Vs. The Porsche 911 And Other Beautiful Cars

‘Beauty is truth, truth beauty,’ – that is all

Ye know on earth, and all ye need to know.

–John Keats

Prologue: Tesla (TSLA) vs General Motors (GM)

Since its debut in November, the takes on GM’s Chevy Bolt have been rolling in. Bloomberg asks: is it a “Tesla Killer”? The next day Bloomberg downgrades the Bolt from “Tesla killer” to “Ugly Car of the (Very Near) Future”. This comical contrast raises an important point. As much as commentators have poured over factors like range, price, and the Bolt’s lack of Supercharging, they have neglected the most important reason people buy cars: aesthetics. Is the Chevy Bolt a serious competitor to the Tesla Model 3? Well, just look at them.

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The Chevy Bolt. Photo credit: Automobile Italia.

The Tesla Model 3. Photo credit: Tesla.

Need I say more?

Okay, I probably do. Beauty is subjective. But tastemakers like Tesla’s head of design, Franz von Holzhausen, are generously compensated for a reason. People like what they create.

So I sought out to prove that the Tesla Model 3 is widely seen as a beautiful car by conducting a survey. But I didn’t just compare the Model 3 and the Bolt. Oh, no, no, that would be too boring. I put the Model 3 up against some of the most of the classically beautiful sports cars in the world.

The Main Event: Tesla vs. Porsche (POAHF), Ferrari (RACE), Alfa Romeo (FCAU), and Aston Martin

The contestants:

  • The Tesla Model 3

  • The Porsche 911

  • The Ferrari 488 Spider

  • The Alfa Romeo 4C Spider

  • The Aston Martin Vanquish

The results:

You can see the survey for yourself. I surveyed 100 people from Mechanical Turk. 77 respondents were in the United States, 20 were in India, and one each were in Romania, Vietnam, and Bangladesh.

The Model 3 was chosen as the most beautiful car the least often, with only 4% of respondents. However, it wasn’t that far behind the Porsche 911 - a classically beautiful and desired car - with 10%. Keep in mind that the base price of the Model 3 is $35,000, whereas the Porsche 911 starts at $91,000.

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Disclosure: I am long TSLA. 

Disclaimer: This is not investment advice.

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Comments

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Www 2 years ago Member's comment

Tesla may not the be the most appealing car on the market, but it is definitely one of the more eco friendly ones on the market. Give Tesla some time, and I could see them coming out with cars like the Aston Martin, and being 100x more environmental friendly at the same time

T.A. Eady 2 years ago Author's comment

The new Roadster will no doubt be a head-turner!

Ayelet Wolf 2 years ago Member's comment

I agree.