The 8 'Dogs Of The Dow' Hit Hard In First Quarter, Here's How To Trade Them Now

The Dow Jones Industrial Average ended the first quarter of 2018 down 2.5% year-to-date and down 9.4% from its all-time intraday high of 26,618.71 set on Jan. 26. The eight "Dogs of the Dow" for 2018 ended March with an aggregate loss of 7.5% year-to-date.

The Year-To-Date Scorecard For The Eight “Dogs Of The Dow” For 2018

Global Market Consultants

DOGS OF THE DOW

Chevron (CVX) ended 2017 with a dividend yield of 3.45%; now with a yield of 3.96%, it's ranked fourth.

The weekly chart for Chevron is negative but the stock is above its 200-week simple moving average of $106.58, which is the "reversion to the mean." Buy weakness to my semiannual value level of $98.73 and reduce holdings on strength to my quarterly risky level of $121.20.

International Business Machines (IBM) ended 2017 with a dividend yield of 4.11% and now has a yield of 4.17%, ranking it third.

The weekly chart for IBM is negative with the stock just below its 200-week simple moving average of $158.46, which is the ‘reversion to the mean.’ Buy on weakness to my semiannual value level of $150.52 and reduce holdings on strength to my quarterly risky level of $161.91.

Coca Cola (KO) ended 2017 with a dividend yield of 3.40%. It's now ranked sixth with a yield of 3.64%.

The weekly chart for Coke is negative but the stock has been trading back and forth around its 200-week simple moving average of $42.99, which is the reversion to the mean. Buy weakness to my quarterly value level of $41.84 and reduce holdings on strength to my annual risky levels of $52.35. My semiannual pivot is $45.39.

Merck (MRK) ended 2017 with a dividend yield of 3.43% and now is yielding 3.56%, ranking it seventh.

The weekly chart for Merck is negative but oversold with the stock below its 200-week simple moving average of $58.61, which is the reversion to the mean. Buy weakness to my monthly value level of $48.93 and reduce holdings on strength to my quarterly risky level at $60.75.

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