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Strategy (MSTR) launched a new offering of its Series A Perpetual Stretch Preferred Stock to raise $500 million. The firm intends to use the proceeds to purchase additional Bitcoin and expand corporate operations. This move follows recent Bitcoin acquisitions and emphasizes Strategy’s aggressive treasury approach.

Strategy Targets Select Investors Through New STRC IPO

Strategy initiated the public sale of five million shares of its Variable Rate STRC Stock, priced at $100 each. The offering will be made through an initial public offering targeting select investors, according to Monday’s announcement. This follows the company’s prior equity-raising efforts through an at-the-market sale worth $4.2 billion earlier in July.

The STRC Stock includes cumulative monthly dividends at an initial annual rate of 9 percent. However, Strategy can adjust the dividend rate each month to maintain the stock price near its $100 stated value. This mechanism allows the company to stabilize share pricing while securing consistent capital inflow.

Through this IPO, Strategy aims to attract capital and deploy it directly into Bitcoin and working capital. The company structured the STRC Stock to appeal to income-focused investors seeking yield with stable share pricing. Strategy continues to innovate in financial instruments designed to support its Bitcoin treasury strategy.

Bitcoin Remains the Core Focus of Strategy’s Treasury Plans

Strategy plans to use the STRC IPO proceeds primarily for Bitcoin purchases and working capital purposes. On the same day it announced the offering, Strategy confirmed a $740 million Bitcoin acquisition. The company acquired the Bitcoin at an average price of $118,940 per coin, signaling high conviction.

With this purchase, Strategy reinforces its position as the largest corporate Bitcoin holder globally. The company’s treasury model remains focused on converting fiat capital into digital assets over time. Its consistent buying activity highlights a structured and long-term approach to Bitcoin investment.

Strategy’s continued expansion of Bitcoin reserves aligns with its broader corporate outlook and financial strategy. The firm has demonstrated commitment to building a Bitcoin-focused balance sheet by launching innovative financial products. These moves support a scalable approach to increasing digital asset holdings.

New Stock Structure Supports Fiat-to-Bitcoin Conversion

The STRC Stock allows Strategy to adjust its yield monthly to maintain market alignment with its stated price. This flexibility helps the company balance investor returns while ensuring capital availability for Bitcoin acquisitions. The instrument functions like a stable, yield-oriented vehicle anchored in Bitcoin investment strategy.

According to the company, the dividend model is designed to align closely with fiat inflows and strategic deployment into Bitcoin. Strategy expects this mechanism to accelerate its treasury diversification while offering regular investor payouts. The IPO adds another tool to the firm’s Bitcoin acquisition model.

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