Steve Easterbrook: McDonald’s CEO Analysis

With more than 37,000 restaurants in over 100 countries, everyone recognizes the Golden Arches of McDonald’s (MCD). However, you might not be familiar with McDonald’s CEO Steve Easterbrook.

Easterbrook began working at McDonald’s in 1993 as a Financial Reporting Manager in London. In the last 25 years he has worked his way up. An overview of Easterbrook’s more recent rise to the top is below.

Steve Easterbrook’s Rise To CEO

You can see that it was not a linear progression, but Easterbrook has played an important role in the company for some time.

Easterbrook Named McDonald’s CEO

On January 28th, 2015 McDonald’s named Steve Easterbrook to replace Don Thompson as President and CEO, in addition to being added to the Board of Directors. In the statement McDonald’s had this to say about Easterbrook:

“Prior to this promotion, Easterbrook was Senior Executive Vice President and Chief Brand Officer, leading McDonald’s efforts to elevate its marketing, advance menu innovation, and create an infrastructure for its digital initiatives. An accomplished, McDonald’s veteran, Easterbrook previously served in key leadership roles across the company’s global business, including president of McDonald’s Europe.”

Easterbrook commented:

“I am honored to lead this great brand, and am committed to working with our franchisees, suppliers and employees to drive forward our strategic business priorities to better serve our customers.”

So let’s check in on how the business has done since that time:

Business Performance

MCD Performance

Note that the 2014 numbers are prior to Easterbrook, provided for reference, and the 2018 numbers are estimates with three quarters of the year in the books.

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