Salesforce.com Vs. Zendesk: Which Customer Relationship Management Stock Is A Better Buy?

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Salesforce.com (CRM - Get Rating) provides enterprise cloud computing solutions, with a focus on customer relationship management, to businesses and industries worldwide. Its solutions include sales force automation, customer service and support, marketing automation, digital commerce, community management, analytics, and a cloud platform for building custom applications.

Zendesk, Inc. (ZEN - Get Rating) delivers software-as-a-service (SaaS) solutions to organizations. It provides a single customer service interface to organizations to manage all their one-on-one customer interactions. Its products are designed to incorporate and innovate based on customer feedback obtained through beta and Early Access Programs (EAPs).

Given the reliability of CRM solutions in remotely managing customer interactions, door delivery services, and analysis of consumer behaviors, most businesses are likely to depend more on them to maintain hybrid working models even after the pandemic. The size of the global CRM market size is projected to hit  $113.46 billion by 2027.

While CRM lost 6.4% over the past six months, ZEN surged 41.9%. In terms of their past year’s performance, ZEN’s 108% makes it a clear winner given CRM’s 48.6% gain. But, which of these stocks is a better pick now? Let’s find out.

Latest Movements

In an announcement on  April 21,  Sonos, the world’s leading sound experience company, revealed that it is using CRM to transform its digital shopping capabilities and deliver more personalized customer experiences. After seeing a huge demand for its multi-room wireless home audio systems, Sonos was able to generate 84% year-over-year growth in its direct-to-consumer business last year using CRM’s platform.

On the same day, CRM introduced its  New Service Cloud to support changing customer service expectations and provide connected, personalized customer service from anywhere on one digital engagement platform, thus supporting agents working from home.

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