Restaurant Stocks Likely To Be Scooped Up By Millennials

Millennials are the most diverse and educated generation of the United States and also form a significant part of its population.

Their growing financial ability coupled with spending habits, proclivity toward technology and investment preferences are expected to become a driving force for the country’s economy in the years to come.

So Are They Stock Investors?

Yes, they are. Also, their stock purchase behavior has considerable impact on the market. With age on their side, they have a long-time horizon for investment. This allows them to take risks and focus more on capital appreciation than dividend income. They like stocks that have the potential for upside.

Do They Pick Restaurant Stocks?

Millennials have a tendency to turn to sectors that they are familiar with and companies whose products or services are part and parcel of their lives. Probably that’s why restaurant is one of their preferred sectors along with technology, Internet commerce and, auto and fitness.

The restaurant space holds much interest for them. On busy weekdays, it’s all about fast food joints and takeways and during the weekend, it’s about dining out with family and friends. This trend has been motivating food chains like McDonald’s, Darden and Papa John’s to ramp up their efforts to meet the demands of millennials.

4 Key Picks for Gen Y

We have handpicked four restaurant stocks that are not only catching the attention of millennials through sales boosting and digital initiatives but also of the stock market with strong fundamentals and growth prospects.

Most of Dunkin' Brands Group (DNKN - Free Report) sales efforts are millennial friendly. The company is also growing in terms of its usage of digital technology through DD card, DD mobile app, DD Perks rewards program, On-the-Go ordering and delivery. These initiatives make Dunkin' Donuts more convenient and accessible for customers.

The company's mobile ordering service — On-the-Go — is available nationwide exclusively for Dunkin' Donuts DD Perks Rewards Program members.

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