E Nintendo: A Look Into Nintendo And Its ESports Potential

Why are the games of Nintendo lagging behind in viewership?

The most-watched eSports are all played on a computer. Smash bros is played on a console, but the viewership numbers, participants and the community overall show that smash has huge potential. What has Nintendo done so far to achieve that and why do I think, that Nintendo and its shareholders are missing out on a lot of potentials?

While other companies and game developers are hosting tournaments, circuits and putting up prize pools of $100 million, Nintendo's efforts are pretty small.

Nintendo supports events that are hosted by other organizations and sent out players to these events. All these tournaments would have taken place without Nintendo's support and did so in the past. It is not mentioned if Nintendo will offer a prize pool or if they only supported the tournament organizers by sending a few consoles. At EVO Japan, while the other games had tens of thousands of dollars as a prize pool, Nintendo contributed only one Pro Controller for the winner. This equals approximately 60$.

This is not an exception. Nintendo never sponsored tournaments with a prize pool. In 2013 Nintendo lawyers even tried to shut down EVO, the biggest fighting game tournament, to protect their IP. Only after huge backlash by fans the tournament took place.

Further misplays of Nintendo in the growth market of online gaming, is the multiplayer of their games. They tend to be very laggy and are not working properly. This is not only the case for Super Smash Brothers Ultimate but also other games.

The internet is full of articles testifying the bad multiplayer of Nintendo games. All successful eSports titles like League of Legends, Counter-Strike, Dota 2, Hearthstone and Overwatch are solely based on a well thought out multiplayer.

Despite not being able to play properly online and having to travel to play and practice, no existing prize money and Nintendo trying to stop tournaments Smash brothers grew to be the biggest and most-watched fighting game ever.

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Don T. Sloan 1 year ago Member's comment

Still loving Nintendo.

Robert Templin 1 year ago Author's comment

Same is true for me, I especially love their older products like the Nintendo Gamecube or the N64. I still play some games from time to time on these consoles, but I stopped buying the latest products due to the reasons laid out in my article. I totally wish to see a turnaround in Nintendo's strategy, this would make it a more interesting investment.

Mike Faragut 1 year ago Member's comment

Definitely.

Adam Reynolds 1 year ago Member's comment

Nintendo has never been known for sports. Not sure why.

Robert Templin 1 year ago Author's comment

Nintendo avoids eSports because they believe they might lose a part of the casual player base. They try to keep everything very family-friendly. But in my opinion, the coexistence of casual and competitive players is possible. Many casual players are attracted by a good single player in combination with some online play. By creating a proper multiplayer which allocates players very precisely based on their skill level, both customer groups would be satisfied. Although it would be necessary to invest more in good online servers and to create a rating system for measuring player-skill better.

Nicky Paterson 1 year ago Member's comment

Yes, #Nintendo was always the "family friendly" game system. That worked well for them back in the original 8-bit NES days, when it was only the moms who purchases the game systems. But as gamers have aged, they've hungered for more adult fare. Nintendo has missed out.