Morgan Stanley analyst Benjamin Swinburne believes Netflix (NFLX) churn will fall year-over-year both in the U.S. and internationally, aided by the company's original programming success, and expects net subscriber additions to accelerate, both domestically and abroad, while the consensus forecast is for deceleration in net adds.

Swinburne is forecasting U.S. net adds of 4.3M and international net adds of 13.3M in 2017. The analyst, who said he would be a buyer on any material pullback, raised his price target on Netflix to $150 from $130 and keeps an Overweight rating on the shares.