Since Threads launched, I’ve read dozens of articles and hundreds of posts from pundits, experts, thought leaders, social media influencers, and normal people espousing potential Threads strategies. I can only imagine how much thought has gone into how to dominate this new domain. Time will tell if any of these strategic approaches to world domination are correct.

My Threads strategy is very simple: 1) Click “yes” to have all of your Instagram settings (followers, profile, etc.) follow you over to Threads. 2) Decide how much time you are willing to spend/waste on Threads. 3) Read, respond, and post as much or as little as you like. That’s it. No magic here.

Wondering what Threads isn’t? It isn’t Twitter. As of today, there are no DMs, no hashtags, no view counts, and no way to craft your news feed to reflect your interests. For the moment, Threads is one big, happy, algo-driven newsfeed that includes whatever Meta “thinks” you should see. Who will see the threads you post? You’ll be able to tell from the number of replies and likes. That’s your metric.

Zuck says Threads had more than 30 million sign-ups on day one. For Elon, this is the first real threat Twitter has faced. Threads is real, and if Meta gets it even close to right (and they have the engineering talent to do so), it’s going to hit Twitter where it hurts.

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