Musk Says Twitter "Deal Cannot Move Forward" Until Bot Clarity
Billionaire Elon Musk tweeted early Tuesday morning that he won't proceed with his $44 billion purchase of Twitter until the social media platform can prove bots are less than 5% of all users, yet another twist.
Twitter estimated in a recent SEC filing that fewer than 5% of monetizable daily active users (or mDAUs) in the first quarter were bots. Musk didn't believe that figure and said, "Twitter's CEO publicly refused to show proof of <5%."
Musk estimates about "20% fake/spam accounts, while 4 times what Twitter claims, could be *much* higher."
"My offer was based on Twitter's SEC filings being accurate," Musk tweeted. adding, "this deal cannot move forward until he does."
Elon Musk may be looking for a better Twitter deal as $44 billion seems too high with 20% of users being fake or spam accounts.https://t.co/rZ9Jsn60Mh pic.twitter.com/dQDVva3klZ
— TESLARATI (@Teslarati) May 17, 2022
Twitter shares fell 2.5% premarket on Tuesday. Shares have tumbled into a bear market since the start of May as traders cast doubts on the deal.
(Click on image to enlarge)
Musk's tweet comes after Twitter chief Parag Agrawal posted a lengthy thread about the company's bot methodology. Musk replied with a poop emoji, followed by a tweet that asked: "So how do advertisers know what they're getting for their money?"
Unfortunately, we don’t believe that this specific estimation can be performed externally, given the critical need to use both public and private information (which we can’t share). Externally, it’s not even possible to know which accounts are counted as mDAUs on any given day.
— Parag Agrawal (@paraga) May 16, 2022
Meanwhile, Twitter filed a preliminary proxy statement with the SEC that said it's "committed to completing the transaction on the agreed price [$54.20 per share in cash] and terms as promptly as practicable."
At yesterday's "All In" summit, Musk said that a viable deal for Twitter is "not out of the question," but at a lower price.
Maybe Trump was right?
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The fate of Elon Musk's Twitter deal - or at least the price he'll end up paying - may hinge on just how many 'bot' accounts are active on the social media platform.
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