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• Meta has just announced its fourth-quarter results.
• Notably, the tech firm has introduced its first dividend payment
• Increasing social media engagements drove success

Meta Platforms Inc. (META) revealed its fourth-quarter financial report on Thursday. The tech giant’s outcomes came better than anticipated as revenue came at $40.1 billion, surpassing the consensus estimate of $39.18 billion. Notably, Meta will launch its first-ever $0.5 per share dividend, payable on 26 March.

Meta’s Q4 financial highlights

• Revenue jumped 25% to $40.1B
• EPS skyrocketed from $1.76 to $5.33
• Operating margin increased to 41% YoY
• Net income skyrocketed from $4.65B a year earlier to $14B
• Income from operations climbed to $16,384 from $6.399 YoY
• Provision for income taxes stood at $2,791, an 86% surge
• Effective tax rate reduced from 24% to 17%

Meta’s Q4 revenue reflects a notable jump from Q3’s $34B and $32B recorded during the second quarter. Further, earnings per share stood at $5.33 vs. 4.96 estimates as net income ballooned to $14 billion.

Factors driving Meta’s growth

Q4 figures shows Meta Platform’s plan to focus on vibrant segments such as artificial intelligence and advertising other businesses contributed to the firm’s growth, with AI-centered feed recommendations catalyzing growth. According to the CFO,

“We increased our operating discipline, delivered strong execution across our product priorities, and improved advertising performance for the businesses who rely on our services. We will build on our progress in each of those areas in 2024 while advancing our ambitious, longer-term efforts in AI & Reality Labs.”

Moreover, surged engagements and adoption of social media platforms Facebook, Instagram, and WhatsApp propelled the tech firm. For instance, Facebook has seen its daily active users increase by 6% year-over-year.

Further, Instagram reels have attracted increased interactions, increasing the time individuals spend on the social network by over 40% since its inception. More than 2.35 billion users engage with reels each month.

Meta remains well-positioned for growth, considering its online marketing dominance. Furthermore, its artificial intelligence ambitions will likely bolster longer-term growth.

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