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Macy’s, Inc. (NYSE: M) has reported a strong second quarter for 2025, surpassing financial expectations and setting a positive tone for future performance. The company’s strategic initiatives have played a significant role in achieving these results, prompting an upward revision of its annual guidance. This article goes through the firm’s performance for the quarter.
 

Macy’s, Inc. Reports Better-than-Expected Results for Q2

Macy’s, Inc. (NYSE: M) has reported robust financial results for the second quarter of 2025, exceeding both internal and market expectations. The company achieved net sales of $4.8 billion, surpassing the anticipated $4.72 billion. This impressive performance was driven by strong comparable sales growth across its various nameplates, including Macy’s Reimagine 125 locations, Bloomingdale’s, and Bluemercury.

In terms of earnings, Macy’s delivered a GAAP diluted EPS of $0.31 and an adjusted diluted EPS of $0.41, both figures exceeding the expected EPS of $0.19. This marks a significant achievement, reflecting the company’s strategic focus on enhancing customer experience and expanding its multi-brand, multi-channel retail approach. Macy’s Reimagine 125 locations, in particular, showed remarkable growth, with comparable sales up 1.1% on an owned basis.

Furthermore, Bloomingdale’s posted its fourth consecutive quarter of growth, with comparable sales up 3.6% on an owned basis and 5.7% on an owned-plus-licensed-plus-marketplace basis. Bluemercury also continued its positive trajectory, reporting its 18th consecutive quarter of gains with a 1.2% increase in comparable sales. These results highlight Macy’s ability to adapt and thrive in a competitive retail environment.
 

Macy’s, Inc. Ups Annual Guidance, Expects $21.15 to $21.45 Billion in Net Sales

In light of its strong second-quarter performance, Macy’s, Inc. has revised its annual guidance upwards. The company now expects net sales for 2025 to range between $21.15 billion and $21.45 billion, an increase from the previous guidance of $21.0 billion to $21.4 billion. This adjustment reflects the company’s confidence in its strategic initiatives and its ability to navigate potential challenges in the latter half of the year.

The adjusted diluted EPS guidance has also been raised to a range of $1.70 to $2.05, up from the prior range of $1.60 to $2.00. This optimistic outlook is supported by Macy’s diverse brand portfolio and its commitment to the Bold New Chapter strategy, which aims to drive sustainable, long-term growth. The company remains focused on reinvesting savings from this strategy to support future sales growth.

Macy’s acknowledges the potential impact of tariffs on its gross margin in the coming quarters but remains confident in its ability to adapt to the evolving retail landscape. With a strong financial position and a comprehensive range of offerings from off-price to luxury, Macy’s is well-equipped to respond to changes in consumer behavior and the competitive promotional environment. The company’s strategic focus and robust performance in Q2 2025 set a promising foundation for continued success.

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