Kellogg: An All-Weather Favorite

Stock, Trading, Monitor, Business

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A good way to participate in an expected rise in the stock market at a time when risks are rising is to emphasize all-weather stocks. I think investors should consider Kellogg (K), a company that needs little introduction because most Americans use Kellogg’s cereals. The list includes Special K, Coco Pops, Rice Krispies, and several others.

The company also produces many popular snacks, including Cheez-It, Pringles, Kashi, RXBAR, Bear Naked, and Eggo. In addition, Kellogg produces a variety of granola bars, frozen waffles, veggie foods, and noodles — to name only a few.

Kellogg has also taken what I think will be its first step into plant-based meats by buying Morning Star Farms. The industry is still young — but it has a growing number of followers.

In recent years, Kellogg has been benefiting from greater strength in many emerging markets that have rapidly growing middle class populations. During the second quarter of this year, the company enjoyed robust growth in Asia, Russia, Latin America, and Africa. Management expects emerging market sales will make increasing contributions to its profits.

Besides offering defensive advantages during stock market downturns, Kellogg should also weather the new inflation cycle better than most companies.

Because Kellogg’s products are staples in millions of homes, the company can pass its rising costs onto consumers who will pay them. In any event, its competitors are also raising prices to reflect their higher costs.

I think Kellogg will perform well in long-term accounts. Meanwhile, the dividend yield is an attractive 3.67% vs. a 1.45% yield on 10-year Treasury bonds. The company has been in business since 1906 and has a history of surviving every type of stock market and economic crisis. The stock has been recently trading at around $61.30.

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