Investing In 2023: The Hardest ‘Easy Thing To Do’

All of the bullish reversals seen on various charts may be positive for many, yet countless other investors have experienced a boring or fearful investing period in 2023. Investing in 2023 may feel odd for many.

markets investing emotions

Throughout 2023, and in all our writings this year, we’ve been fixated on two primary subjects. First, rotational dynamics, followed by giant consolidations. Neither of the these are bad. Actually, both can be good, provided support structures are respected.

While chartists may tell you that this market cycle is creating really powerful bullish reversals, many investors have experienced it very differently. Investing in 2023 has proven to be very challenging for the majority of investors, even though our 2023 forecasts have been accurately predicting most of the trends. The Tesla analogy is the primary example we can use to illustrate what investing in 2023 feels like.


Investing in 2023 Feels A Lot Like Investing in Tesla Before the Breakout

Let’s go back five years in time. We want to make our point by looking at Tesla, back in 2017 and 2018. This is the Tesla chart for that time period.

tesla long term investing

(Click on image to enlarge)

A few things to note here include:

  • Investors who held Tesla between 2014 and the summer of 2019 likely experienced disappointment.
  • For those who bought Tesla based on recommendations, such as those from financial advisors or analysts, the ride might have been far from smooth. When emotions take over due to a “non-performing” position, investors can often make irrational decisions.
  • They might have used a variety of reasons to justify their belief that Tesla was a terrible investment: a significant short position, Elon Musk’s emotional interviews, perceived lack of focus by CEO Elon Musk (due to his involvement in SpaceX), legal disputes between Musk and the SEC, and so on. You name it, and the financial media probably covered it. People tend to find the reasons they need to blame a “non-performing” investment and pivot to another position, potentially restarting the cycle.

Now, five years later, in hindsight, what do investors say about the Tesla opportunity back in 2018 and 2019? They will tell you: better had bought and not looked back for a few years, right?

Isn’t it interesting how investors experience a bullish reversal when it’s happening vs. how they think about it in hindsight? It’s clear, you cannot get a strong bullish trend (which feels good) without a long consolidation (which feels boring).


Investing in 2023 – Patience in a Select Few Sectors & Stocks Will be Rewarded

The Tesla analogy is perhaps the only one we can use to clearly illustrate what investing in 2023 feels like: fearful, boring, and often nerve-wracking. This is how investors should navigate the current market cycle:

  • Selecting the right sectors and stocks and practicing patience.
  • Understanding that not all portfolio positions will surge simultaneously.
  • Allowing time for consolidations to run their course.

However, those who conducted thorough due diligence and maintained their faith in electric vehicles and Tesla were handsomely rewarded within a span of 12 months, from November 2019 to December 2020. Even if they had to wait for three years for Tesla to take off, that patience had paid off.

Interestingly, the number of investors who remained patient was likely less than 1%. We can’t provide hard data to support this, but it’s an educated estimate based on our experience. All that was required for a Tesla investor in 2017, 2018, and 2019 was to do nothing. Simply keep researching the charts and fundamentals, reaffirm the enormous growth potential, and give it time.

Investing in 2023 has proven to be the most challenging “easy” thing to do. Patience is an unusual virtue for investors, especially in a world inundated with information. Brokers, incidentally, thrive in such an environment, as they are the primary beneficiaries.


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