We had the opportunity to speak with the founding team of InsiderFinance, creators of a new software application featuring a “Complete Trading Toolkit - (The) most comprehensive and easy to use platform ever created to level the playing field for all traders”.
 

Q. Can you tell us a bit about yourself and InsiderFinance?

A. We have a unique backstory as we’ve been aspiring entrepreneurs since we met in elementary school. From sidebar discussions on the middle school soccer field to late-night dorm room talks as roommates in college, we never missed a chance to dream about how we could make a positive impact in the world.

Our dreams finally came to fruition when we founded InsiderFinance in 2020 with the goal of democratizing access to the financial markets by providing retail traders with the data, tools, education, and community they need to earn consistent income. We set out to build a complete solution for retail traders that was so simple and intuitive that investors of any skill level can use it effectively to profit in the financial markets.

Q. How did the idea for InsiderFinance come about?

A. We’ve always been interested in trading and have been investing successfully for a long time. We decided to try trading more frequently so we could do it full time, and we were shocked at the tools available to retail traders. They all provided raw data without any context to help you analyze or interpret what matters. As a result, we spent all our time trying to analyze data and often missed the opportunity by the time we were finished.

After months of frustration, we knew there was a huge opportunity to solve this problem for ourselves and for other traders. So we challenged ourselves to start from scratch using a first-principles approach and create a comprehensive platform unlike anything else available that would serve as a one-stop-shop for new and experienced traders alike.

As traders ourselves, we recognized that retail investors need to be able to generate and validate trade ideas, understand technical analysis to support trade decisions, assess the market sentiment, and apply risk management strategies to protect capital and achieve success in the financial markets.

So we created solutions to meet each of those needs one by one along with the education and community needed to use them on top of that. We have a really solid foundation now and are constantly improving what we offer and expanding our education.

Q. Who is the InsiderFinance platform for?

A. Our robust toolkit was created to serve the needs of a specific trader persona:

1. A trader who wants an advantage over other traders and who wants to earn consistent trading profits by leveraging the power of intelligent data;
2. A trader who wants contextual analysis and curated insights to identify and validate trade ideas;
3. A trader who wants access to powerful tools that are simple to use and support quick trading decisions.

Because it is tailor-made for traders who fit this persona, InsiderFinance is the perfect solution for the modern retail trader who wants actionable data in an intuitive format to trade confidently and quickly.

Q. What makes the InsiderFinance complete trading toolkit unique? 
 

A. Our complete trading toolkit is a first-of-its-kind product that provides retail traders with the data, tools, education, and community necessary to earn consistent income in the financial markets with any asset class and compete with large institutions. What really makes our service unique is that it’s a holistic solution for traders unlike anything else available at an all-inclusive and surprisingly affordable price. 

First, traders need high-potential trade ideas. With real-time algorithmic trade ideas and signals, our platform enables retail traders to find and validate trade ideas with ease. The software's proprietary algorithm analyzes the full populations of each individual data source available within the platform, including options order flow and dark pool prints, to filter out the noise and only show data that increases the trader's chance of success.

High-potential trade ideas have a much higher chance of success when supported by strong technical analysis. Because sophisticated technical indicators are complex to understand and use, traders need institutional-grade technical analysis that’s simple and intuitive to find winning chart setups and optimal trade entries/exits that maximize returns on every trade. Our automated technical analysis system takes the guesswork out of this process, making technical analysis easy to understand and use immediately.

Combined with comprehensive education and a supportive trading community, our powerful toolkit makes InsiderFinance the best platform to bridge the information gap between retail traders and institutional investors. Compared to other alternatives, only InsiderFinance offers high functionality in every area.

Q. How easy is it for investors to start using the InsiderFinance platform?

A. Very easy! It only takes a few minutes to sign up for our service through our website and start benefiting from our tools and data immediately. 

Plus, we offer an all-inclusive subscription at an affordable price. Before we started InsiderFinance, the tools available to retail traders were very fragmented. Retail traders would have to purchase multiple products from several different companies, which ended up costing several hundred dollars per month.

Our goal is to democratize access to the financial markets, and we don’t want price to be a barrier to entry. So even though our product is higher quality with more tools than our competitors, we didn’t want our product to be inaccessible to those just starting out. We know we could charge more based on the value we provide, but we’d rather see our tools available to more traders.

We also offer extensive education to help newer traders learn how to use our powerful data to increase their chance of success on every trade. 

Q. What kind of traction have you had since you first launched?

A. We couldn’t be more excited about how much our product has resonated with traders. We bootstrapped the business ourselves and overcame a lot of challenges along the way, but it’s all been worth it.

We’ve maintained strong growth since we launched our first product and far exceeded our expectations on where we thought we’d be today. We’re very happy that traders have found so much value in our service.

Q. How is InsiderFinance different than other platforms in the space?

A. The most common response we hear from new members is that they’ve never tried anything like our service before, and they love how different it is. We love to challenge the status quo and solve problems in a way no one has before. We constantly ask ourselves what the next five steps would be with any new data or tool we add, and then we build those steps into the service itself. 

Our guiding principles are simple: better data leads to better trading returns, and powerful visualizations support faster trade decisions. We view our approach as being very curated so our members can save a lot of time and trade much faster.

Q. Did you hit any roadblocks that almost caused you to throw in the towel?

A. Starting a completely new type of service is full of challenges, especially in the beginning. There’s no ecosystem or infrastructure built for your use case yet, so you have to figure out what’s needed and how to do it yourself. When you’re starting out, the momentum is completely against you, and it feels like there are endless roadblocks to overcome just to launch your proof of concept. So you really have to love solving problems and overcoming obstacles if you want to do something no one else has.

We both feel like we’re wired to be entrepreneurs. We love how every day is completely different and the level of independence that comes with entrepreneurship. We knew it was going to be a substantial amount of work, but it’s also a really fun adventure that’s very fulfilling when you get a “win”. The small wins are what keep you going. We also love what we’re doing and hearing how our service has positively impacted so many already, so it’s never felt like work. 

Q. Are you looking for additional funding or have a crowdfunding campaign? If so, what are you looking for in a potential investor, and how can interested readers get in touch/learn more? 

A. We bootstrapped the business ourselves, so we don’t have any previous investments of any kind. We’d certainly be interested in having a conversation if the right investor came along. We’re at the point where any investment we receive would be pouring gas on the fire. 

A good fit would be an investor with experience scaling rapid-growth fintechs preferably in the stock market space. We’re also building a tool for professional and institutional investors, and would welcome the opportunity to connect with anyone in that space.

If you’re interested in connecting, please feel free to send us email.

Q. Is there any advice you'd give to other aspiring entrepreneurs trying to create a successful app or SaaS?

A. Here are the five most important things one should know in order to create a successful app or SaaS:

1. Solve a problem. This is really the most basic underlying principle of starting a successful business. If you’re not solving a problem, there’s really not a compelling reason to continue using the application. The bigger the problem you solve and the more frequently your customers experience that problem, the stickier your application will be.

2. Validate your solution to the problem. Just because you’re solving a problem, that doesn’t mean that you’re solving it in a way that’s helpful to your customers. Make sure that your solution will resonate with your customers, which brings us to the next point.

3. Listen to feedback from your customers. You’d be surprised how much feedback your customers are willing to provide if you engage with them. You should be grateful for any feedback they’re willing to provide and truly listen to what they’re telling you. It’s likely other customers have the same feedback and needs.

4. Iterate based on the feedback you receive. Use the feedback you hear to directly influence your product roadmap, especially if you hear the feedback from multiple people. If you are constantly improving your product based on customer feedback, you’ll achieve product-market fit faster.

5. Obsess over the customer experience. The experience your customers have while using your application is extremely important. They won’t continue using something that frustrates them but will tell their friends if they use something they love. Think about how every decision you make impacts the customer experience.  

Q.  Is there anything else you want to share about InsiderFinance with our audience?

A. Hedge funds on Wall Street have used their advantage for years to earn outsized returns, and we believe in democratizing access to the financial markets so everyone has the opportunity to participate. That’s why we founded InsiderFinance - to level the playing for any investor in the market. Our mission is to educate the normal investors and give traders of any experience level the data, tools, community, and education to profit from trading any asset class.

Our complete trading toolkit is the first step, but we’re constantly evolving and growing. If you’re interested in following our work, We share updates on what we’re working on through email on our website, on Twitter, and on our Medium publication.

Please check out our explainer video below or on YouTube: