Hexo Corp. And Molson Coors Long Awaited Cannabis Beverage Collaboration Is Finally Here

Although Health Canada did not make the rollout of the cannabis 2.0 market as seamless as possible, we believe that some of the big issues with the program have been fixed. As companies successfully bring cannabis 2.0 products to market, we expect medical and recreational sales numbers to continue to rise and this is a trend that we are bullish on.

Even though we like to blame Health Canada for many of the issues with the cannabis market, much of the blame can be put on the companies. For example, HEXO Corp. (HEXO.TO) (HEXO) was expected to be a leader in the cannabis 2.0 market due to the strategic relationship that it has with Molson Coors (TAP.CN)(TAP).

After more than 18 months, the HEXO and Coors partnership seems to be gaining traction and this is a development that we are closely following. During the last year, HEXO has been under substantial pressure and we believe that the relationship with Coors could prove to be the catalyst that the Canadian cannabis producer needed.

Truss Beverage Co. is the name of brand that was formed by the companies and we will monitor how the brand is able to gain traction with consumers. According to a new study from Truss Beverage, 71% of Canadians of legal age cite smoking as the primary barrier to consuming cannabis, with 74% saying the smell of cannabis on their clothing is an issue (based on the Cannabis Culture Report 2020: Cannabis Usage & Attitudes, DIG Insights, May 2020).

Earlier this week, Truss Beverage introduced 5 cannabis beverage brands and plans to roll out one of the widest cannabis beverage portfolios to the Canadian market. The market has responded very favorably to developments that are related to the partnership with Molson Coors and expect this announcement to serve as a catalyst for the stock.

Truss’s cannabis beverage portfolio includes a variety of CBD and THC products that are full of natural flavors and we are favorable on the diversity of the product line. The products that were rolled out include:

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Disclosure: This report was authored by and is property of Technical420. All information and data relied upon in drafting this report is publicly available. The author believes and considers its ...

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Adam Reynolds 4 months ago Member's comment

Sounds like free money to me