E Garmin 2016 Outlook: A Top-Down Analysis

Garmin (GRMN) is an American company that specializes in handheld, fixed-mount and wearable devices.

For over two decades, the company has designed, produced and delivered GPS guided and wireless devices to individuals across different backgrounds including health and fitness, medical, media and entertainment, fashion and lifestyle, just to name a few.  

The company offers a range of GPS enabled auto navigation and communication devices, as well as a range other products and applications designed for the now mobile GPS market.

A quick rundown of key items

As a device manufacturer, the company’s business model is anchored on five core principles.

The ability to develop industry leading products that can compete in the market is the primary principle while the ability to produce such products at low costs is another. The other one is a dedicated customer support which includes interaction with customers, business partners, and the public. The other two are integrity and respect & teamwork, which relate to internal operations.

Garmin has been one of the few technology companies that actually have a functioning customer service line in addition to other forms of support provided. Furthermore, a Garmin Support Number is also available on several other third party platforms, which offer technical support to customers. Therefore, if the direct line to Garmin is too busy, there are alternatives to getting the answers a customer seeks. But that’s not the main thing.

Garmin is a fantastic company overall, which targets a niche market. Its target market has in the last few years attracted the attention of industry giants such as Apple (AAPL), Alphabet (GOOG)(GOOGL), and Samsung Electronics (SSNLF), among others. In the past few months, the company’s stock has been choppy bowing to the competition posed by these giants alongside other struggling players in the industry such as Fitbit (FIT).

As early as Aug. 22, 2016, Garmin share price was rallying at highs of $55.94 per share. Fast forward 30 days, and the company’s stock is now trading at $47.55 having shelled off 5 points along the way. This includes a 5.5% loss in the aftermath of Goldman Sachs downgrading the stock to Sell.

1 2 3
View single page >> |

Disclosure: The material appearing on this article is based on data and information from sources I believe to be accurate and reliable. However, the material is not guaranteed as to accuracy nor ...

more
How did you like this article? Let us know so we can better customize your reading experience.

Comments

Leave a comment to automatically be entered into our contest to win a free Echo Show.