E Else Nutrition: Plant-Based Food Products For Young Children

Plant-based foods has become a booming business with retail sales of meat, dairy, eggs, and seafood products hitting $5 billion in 2019, an increase of more than 11% year-over-year according to the Plant Based Foods Association. The Good Food Institute says there has been a steady rise in plant-based products year-over-year across regions, which indicates that this is not a bubble or a fad, but a real change in consumer behavior - a tipping point - with so much product innovation yet to hit the market. One of those companies with innovative products is Else Nutrition Holdings Inc. (BABYF).

For nearly 120 years, the infant and toddler formula markets have been based on dairy and soy protein source, and Else prides itself on offering  plant-based alternative food products for toddlers, young children and malnourished adults using a  disruptive manufacturing processes that transforms whole plants - without using highly-processed extracts or derivatives, chemicals or high-fructose corn syrup - into simple-to-use powder ready to drink in just seconds. Its almond-based toddler formula is the first of a planned line of whole-meal nutrition products.

Unique Product Formulations

Traditional baby formulas are mainly produced from either cow’s milk or soy protein, which are both strong allergens. In addition, soy protein is suspected to increase risks in infants due to the high levels of phytoestrogens. As a result, Else Nutrition is currently developing a plant-based baby formula using almonds, buckwheat, and tapioca, rather than dairy or soy, which reaches an equivalent nutritional value to natural breast milk. Two product lines are currently in development for infants 1-2 years of age and children 3-12 years of age.

Unique Sales Approach

Selling direct to consumers through online channels is a major pillar of Else's global go-to-market strategy and it announced in late September that its  plant-based soy-free Complete Nutrition for Toddlers product is now available for U.S customers via Amazon.com. (Canadian consumers can order Else's products at www.elsenutrition.com). In addition to its own e-store and the new  Amazon.com store, the Company says it is aggressively pursuing new channels to bring its novel products to natural food and grocery store aisles and store shelves across the United States.

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Disclaimer: I own no shares of the above companies at the present time. Please do your own due diligence if you are considering investing in any of these fledging ...

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