This week, I'm looking for the third financial services sector representative of seven for my Ivy portfolio.

Financial Services includes twenty industries ranging from Asset Management to 8 kinds of Banks, Credit, Exchanges, 6 kinds of Insurance, Savings, and all such financial concerns.

Today I'm reviewing a small-cap bank - regional - US named First of Long Island Corp. Its trading ticker symbol is FLIC.

First of Long Island Corp is a holding company which provides financial services through its subsidiary, The First National Bank of Long Island.

It offers services of saving account, current account, and capital gain accounts. It also provides lending services, such as commercial and residential mortgage loans, industrial loans, small business credit scored loans and other credit facilities. In addition, the company provides account reconciliation services, and payroll services to privately owned businesses, professionals, consumers, and public bodies.

Revenue earned by the company mainly consists of interest on loans and investment securities, fees on deposit accounts and income from investment management.

It operates through a network of 37 full-service branches, 10 commercial banking offices and 2 select service banking centers in New York. The First of Long Island Corporation was founded in 1927 and is based in Glen Head, New York.

I use three key data points to gauge the value of any dividend equity like First of Long Island Corp:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

FLIC Price

FLIC's price per share closed at $23.09 yesterday. A year ago its price was $28.35. Price fell  $5.26 per share last year, or over 18.5%.

Assuming FLIC's stock trades in the FLIC's recent $23.09 price could rise by  $0.91and go to $24.00 by mid-February, 2020.

FLIC Dividends

FLIC's most recent Quarterly dividend was $0.17 paid January 14th.

That quarterly dividend equates to a  $0.68 annual payout and a yield of 2.94% at yesterday's $23.09 closing price.

Gains For FLIC?

Adding the $0.68 annual estimated dividend to my $0.91 FLIC estimated price upside shows a $1.59 potential gross annual gain, per share, which will be reduced by costs to trade those shares.

Say we put a little under $1,000.00 today at the $23.09 recent stock price would buy us 43 First of Long Island Corp shares.

A $10 broker fee paid half at purchase and half at sale costs $0.23 per share.

Subtract that $0.23 brokerage cost from the estimated $1.59 gross annual gain leaves a net gain of $1.36 X 43 shares

= $58.48  or a 5.9% net gain on a $992.87 investment.

Therefore, First of Long Island Corp.whose trading ticker symbol is FLIC, now shows a possible net gain of 5.9% including a 2.94% dividend yield.

Four brokers cover this stock:

All four say "hold" on to your FLIC shares.

Therefore, you can look at  First of Long Island Corp. and see it has made money, is making money, and could throw a net gain of 5.9% including a 2.94% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to determine if First of Long Island Corp. is worth your time and money.