This week, I'm looking for the third industrials sector representative of eight for my Ivy portfolio.

That sector includes twenty-three industries all related to designing, fabricating and servicing stuff we want and use. The industrials industries range from aerospace and defense to waste management with all the transportation, business services, and equipment required in between.

Today I'm reviewing a mid-cap business equipment firm, Steelcase Inc. Its ticker symbol is SCS.

Steelcase is a furniture company primarily based in the United States and has operations in Europe, the Middle East, and Africa. Steelcase markets its products primarily through a network of independent and company-owned dealers.

The company consists of multiple segments, including office furniture, healthcare, education, and distributed work. The company predominantly operates through its office furniture segment, which also derives the largest revenue. The company owns multiple brands including Steelcase, Coalesse, Designtex, PolyVision, and Turnstone.

It distributes its products and services through a network of independent and company-owned dealers, as well as directly to end-use customers. The company was founded in 1912 and is headquartered in Grand Rapids, Michigan.

I use three key data points to gauge the value of any dividend equity-like Steelcase Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

SCS Price

Steelcase's price per share closed at $17.24 Friday. A year ago its price was $14.70. Price rose $2.54 per share last year, or just over 17%.

Assuming Steelcase's stock trades in the range of $14 to $20 this year, Steelcase's recent $17.24 price could rise by $0.76 and go to $18.00 by early-March, 2020.

SCS Dividends

Steelcase's most recent Quarterly dividend was $0.135 declared December 18th and paid January 14th.

That $0.135 Q dividend equates to a  $0.54 annual payout and a yield of 3.13% at Friday's $17.24 closing price.

Gains For SCS?

Adding the $0.54 annual estimated dividend to my $0.76 Sega's estimated price upside shows a $1.30 potential gross annual gain, per share, which will be reduced by costs to trade those shares.

Say we put a little over $1,000.00 today at the $17.24 recent stock price would buy us 58 Steelcase Inc. shares.

A $10 broker fee paid half at purchase and half at sale costs $0.17 per share.

Subtract that $0.17 brokerage cost from the estimated $1.30 gross annual gain leaves a net gain of $1.13 X 58 shares

= $65.54  or 6.5% net gain on a $999.92 investment.

Therefore, Steelcase Inc. whose trading ticker symbol is SCS now shows a possible net gain of 6.5% including a 3.13% dividend yield.

Four brokers cover this stock:

One broker says "buy" SCS.

One broker says SCS will "outperform" peers.

Two brokers say "hold" SCS shares.

Therefore, you can look at Steelcase Inc. and see it has made money, is making money, and could throw a net gain of 6.5% including a 3.13% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to determine if Steelcase Inc. is worth your time and money.