E Daily Stock Pick: Magic Software

This week, I'm looking for the third technology sector representative of six for my Ivy portfolio.

That technology sector has nineteen industries ranging from communication equipment, computers, consumer electronics, and contract manufacturing, to health, information technology and services, internet, scientific instruments, software, solar, and all such techno-marvels.

Today I'm reviewing a small cap software - application firm named Magic Software Enterprises Ltd. Its ticker symbol is MGIC.

Magic Software Enterprises Ltd is a software development company. It provides application development and business process integration platforms, vertical software solutions and professional services to develop mobile and cloud-based business applications. In addition, it also provides IT outsourcing software services. Its software platforms consist of Magic xpa, AppBuilder, and Magic xpi.

The company's segments consist of software solutions and IT professional services. Most of the revenues are derived from IT consulting services in the areas of infrastructure design and delivery, application development, technology planning, and implementation services.

It serves oil and gas, telecommunications, financial, healthcare, and industrial sectors, as well as public institutions and international agencies.

The company was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991. Magic Software Enterprises Ltd. was founded in 1983 and is headquartered in Or Yehuda, Israel.

I use three key data points to gauge the value of any dividend equity-like Magic Software Enterprises Ltd:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

Those first three primary keys, however, best tell whether a company has made, is making, and will make money.

MGIC Price

Magic's price per share closed at $8.73 yesterday. A year ago its price was $8.12. Price rose $0.61 per share last year, or over 7.5%.

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Disclosure: This article was compiled by Rydlun & Co., LLC from data derived from www.ycharts. com; www.finance.yahoo.com; analyst median target price by YCharts

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