A portfolio of stocks I've been building since September 3, 2019 is named Volio. It will eventually hold 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

Today I'm reviewing the third of five consumer defensive sector stocks striving to join my Volio folio. This could be my twenty-eighth pick for Volio!

That consumer defensive sector includes twelve industries all related to providing convenient packaged goods we've just gotta have. Industries like: beverages, brewed, soft, or distilled; confectioners; discount stores; education & training; farm products; food distribution; grocery stores; household & personal products; packaged goods; tobacco.

My subject today is a mid-cap packaged foods industry representative named, Flowers Foods Inc. Their trading ticker symbol is FLO. This is my third report about Flowers Foods Inc. It was selected as my fifth pick for my IVY portfolio.

Flowers Foods Inc is an American company producing bakery food for retail and foodservice across the United States. The product portfolio includes fresh bread, buns, rolls, snack cakes, and tortillas.

The company distributes to supermarkets, convenience stores, and restaurants. The operating segments are divided into direct store delivery, which provides fresh bread, tortillas, cakes, and rolls; and the warehouse segment, which distributes fresh snack cakes and frozen bread and rolls.

The key brands are Nature's Own, Dave's Bread, Whitewheat, Cobblestone Bread, Wonder, and Tastykake.

The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001.

Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.

I use three key data points to gauge dividend equities or funds like Flowers Foods, Inc:

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

FLO Price

Flowers' price per share closed at $22.41 yesterday. A year ago their price was $20.38. Thus, in the past year, their market price increased $2.03 or just over 9.9%

Assuming Flowers' stock trades in the range of $20 to $24 this next year, its recent $22.41 price might rise by $1.09 to reach $23.50  by March 11, 2021, assuming upward price momentum continues.

FLO Dividends

Flowers' latest declared quarterly dividend was $0.19 payable Friday, March 13. That $0.19 Q dividend equates to an annual payout of $0.76 and yields 3.39% at yesterday's $22.41 share price.

FLO Gains?

Adding the $0.76 annual estimated dividend to my $1.09 estimate of Flowers Foods, Inc price upside shows a $1.85 potential gross gain, per share, which will be reduced by any costs to trade those shares.

Put a little over $1,000.00 today invested into Flowers Foods, Inc at its recent $22.41 price, would buy 45 shares of FLO.

A $10 broker fee paid half at purchase and half at sale could cost about $0.22 per share.

Subtract that $0.22 brokerage cost from the estimated $1.85 gross estimated gain per share results in a net gain of $1.63 X 45 shares = $73.35 or a 7.3% net gain on a $1,008.45 investment.

Therefore, Flowers Foods, Inc, whose trading ticker symbol is FLO shows a possible 7.3% net gain including a 3.39% dividend yield. It could be more, it could be less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if Flowers Foods, Inc, is worth your time and money.