A portfolio of stocks I started and named Volio Folio, September 3, holds 52 dividend dogs. Volio is the fifth portfolio I've built (at a one dividend dog per-week pace) since 2014. Five portfolios = V for Volio!

I'm reviewing today the second of five consumer defensive sector stocks striving to be picked to join the Volio folio collection. This would be the fourth pick for Volio!

This consumer defensive sector includes thirteen industries all related to providing conveniently packaged goods we've just gotta have. Industries like: beverages, brewed, soft, or distilled; confections; discount stores; education & training; farm products; food distribution; grocery stores; household & personal products; packaged goods; pharmaceutical retailers; tobacco.

My subject today is al mid-cap packaged foods company named Flowers Foods Inc. Their trading ticker symbol is FLO. I last reported about Flowers Foods Inc. on December 7, 2019, and selected it for my Ivy portfolio.

Flowers Foods is an American company producing bakery food for retail and foodservice across the United States.

The product portfolio includes fresh breads, buns, rolls, snack cakes, and tortillas. The company distributes to supermarkets, convenience stores, and restaurants.

The operating segments are divided into direct store delivery, which provides fresh breads, tortillas, cakes, and rolls; and the warehouse segment, which distributes fresh snack cakes and frozen breads and rolls.

The key brands are Nature's Own; Dave's Killer Bread; White wheat, Cobblestone Bread, Wonder, and Tastykake.

The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.

I use three key data points to gauge dividend-paying equities or funds like Flowers Foods Inc.(FLO):

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest, or not.

Those three basic keys, however, best tell whether a company has made, is making, and will make money.

FLO Price

Flowers's price per share closed at $22.89 yesterday. A year ago its price was $18.69. In a year its price increased by $4.20 or 22.5%.

Assuming Flowers's's stock trades in the range of $18 to $24.00 this next year, Flowers's recent $22.89 price could rise by $3.11 and get to $26.00 by late September 2020. If the past year's momentum holds.

FLO Dividends

Flowers's latest declared quarterly dividend was $0.19 paid September 13th.

That $0.19 Q payout added to the previous three equates to $0.76 annually and yields 3.32% based on yesterday's $22.89 closing price.

FLO Gains?

Adding the $0.76 annual estimated dividend to my $3.11 estimate of Flowers's price upside shows a $3.87 potential gross gain, per share, which will be reduced by costs to trade these shares.

Say we put a little over $1,000.00 today into Flowers's at its $22.89 recent stock price, we'd buy 44 shares of Flowers Foods Inc. (FLO) shares.

A $10 broker fee paid half at purchase and half at sale will cost us under $0.23 per share.

Subtract that $0.23 brokerage cost from the estimated $3.87 gross estimated gain leaves a net gain of $3.64 X 44 shares = $160.16 or a 16.1% net gain on a $1,007.16 investment.

Therefore, Flowers Foods Inc., whose trading ticker symbol is FLO now shows a possible net gain of 16.1% including a 3.32% dividend yield. It could be more, it could be a lot less.

The above speculation is based on past year performance. The actual results remain to be seen to learn if Flowers Foods Inc. (FLO) is worth your time and money.