E Daily Stock Pick: DeNA Co Ltd

I'm now looking for a second technology sector representative for my new Ivy portfolio.

That technology sector has nineteen industries ranging from communication equipment, computers, consumer electronics, and contract manufacturing, to health, information technology and services, to internet, scientific instruments, software, solar, and all such techno-marvels.

Today I'm reviewing a mid-cap internet content & information firm, named DeNA Co Ltd Its trading ticker symbol is DNACF.

DeNA Co Ltd is a provider of social media and internet marketing services worldwide. Its ancillary businesses include operation of e-commerce websites, travel agencies, payment collection, data sharing, insurance, and service sharing.

It operates Mobage, a platform that hosts free-to-play mobile games; and AndApp, a platform that allows users to play mobile game apps on PC browsers under the same user account.

DeNA Travel is an online travel service; Mobaoku allows users to manage auction items and bids from their mobile phones; Paygent provides payment collection services to e-commerce companies; Everystar is a mobile Website for user-generated novels; Manga Box, is a weekly manga magazine app; Showroom, is  a virtual stage where fans see artists perform live; MyAnimeList, a Website for anime fans; and Hacka Doll, a news aggregation app.

Further, the company offers Mycode, a direct-to-consumer genetic testing service; KenCoM, which supports health insurance societies to manage their members' health data; Shumee-to Club, a social networking Website; and Mirrativ, a live streaming app. Additionally, it provides Anyca, a mobile app for peer-to-peer car sharing; and Robot Shuttle, a driverless and shared transportation service.

The company was founded in 1999 and is headquartered in Tokyo, Japan.

I use three key data points to gauge the value of any dividend equity-like DeNA Co Ltd (DNACF):

(1) Price

(2) Dividends

(3) Returns

Besides those three, several other keys will finally unlock an equity or fund in which to invest.

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James Hunter 9 months ago Member's comment

Not too shabby.